Cincinnati Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1151

SWOT Analysis of Cincinnati Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cincinnati Insurance

Parent Company

Cincinnati Financial Group


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan



Continuously strengthen service by offering agents and policyholders a stronger local presence, unparalleled claim service, work-saving technology initiatives and competitive products, rates



Property & Casualty Insurance

Target Group

Individuals, Businesses


The best insurance company serving independent agents

SWOT Analysis


1. The company has a strong market position in Ohio and other states of USA.

2. The group's is supposed to have a risk-adjusted capitalization that is superior to its peers and the relevant industry average.

3. The company boasts of a strength of 1300 independent insurance agents and 2800 associates at the headquarters and a strong presence in 40 US states

4. It offers services in market life and disability


1. The company is concentrated only in its home market which increases its geographic risk.

2. The company has a high exposure to equity asset classes affecting the company’s investment revenues.

3. The company is highly reliant on the independent and non-exclusive insurance agents.


1. The company has great opportunity in expanding into new markets within the US.

2. The excess and surplus markets are likely to pose many opportunities for growth of the company.

3. The rising healthcare costs can lead to an increase in demand for health insurance


1. The changes in the legislative and judicial framework can affect the way the business works.

2. The yields on long term bonds are tending lower which can affect the investment income.

3. The industry of US insurance is exposed to the Eurozone turmoil which is affecting the business.



1. Alleghany Corporation

2. HCC Insurance Holdings, Inc.

3. RLI Corp.

The table above concludes the Cincinnati Insurance SWOT analysis along with its marketing and brand parameters.


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