Vienna Insurance Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 985

SWOT Analysis of Vienna Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vienna Insurance Group

Parent Company

Vienna Insurance Group AG Wiener Versicherung Gruppe


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan



A proactive insurer that pursues a conservative investment strategy, follows a multi brand and multi distribution model



Property and Casualty Insurance, Life Insurance And Health Insurance

Target Group

Individuals, Businesses


A group that stands for credibility, integrity and quality of customer service

SWOT Analysis


1. The company boasts of a history of decades with a strong presence in Central and Eastern Europe.

2. The company has a strong workforce of 23000+ employees.

3. The company has a strong value system and believes in its corporate social responsibility through its concern for society, culture and environment.

4. It has a strong product and service offering especially in the insurance segment


1. The company is mainly concentrated in Central and Eastern Europe and hence is exposed to certain amount of geographic risk.

2. The group is faced with a lot of competition in the market despite the number of brands.

3. The company faces a weakness in terms of a very high cost structure.


1. The income level is at a constant increase, which poses an opportunity for the group to expand and grow.

2. Innovation in new products and services can open up new opportunities and help fight competition.

3. The ageing population of the world poses a great opportunity for growth.


1. The increase in the natural disasters and catastrophic events can cause a trouble to the underwriting profitability of the company.

2. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

3. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms.

4. The economic recovery slowdown in European nations has decreased the demand for the products.



1. Allianze SE

2. Cattolica Di Assicurazione

The table above concludes the Vienna Insurance Group SWOT analysis along with its marketing and brand parameters.


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