Yamagata Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1028

SWOT Analysis of Yamagata Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamagata Bank

Parent Company

Yamagata Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Continue to develop


Contribute to the development of local communities and local economy

Yamagata Bank STP


Deposit business, lending business, securities investment business and exchange business

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


It is focused on providing a diverse range of banking products and services

Yamagata Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamagata Bank :

1. The Yamagata Bank has most of the bank’s branches (80 branches) are in Yamagata prefecture, or other major cities in the Tohoku region, with a branch in Tokyo
2. Strong capital base highlights its good financial health
3. A + rating by Japan Credit Rating Agency
4. The bank has made continuous acquisitions to improve its financial services base


1. Interest income was reduced due to low interest rates and prolonged recurring revenues
2. Increased ordinary expenses, credit costs and financing cost
3. Capitalization which is weaker than the regional bank average


1. Corporate profits, is a response to the upward demand for restoration and reconstruction-related capital investment providing signs of recovery in the second half.

2. Public investment and housing investment are trending upwards
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. In view of the stabilizing local economy, there is still room for the bank to find growth opportunities in its home market


1. Addition to the downturn in the European economy, slowing Chinese economy, the U.S. economy is growing, exports or decreased trend
2. Production activities of enterprises are weak, capital investment is also moving to poor resilience
3. As interest rates increase, so will the threat of a fiscal crisis in Japan

4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated teller networks

Yamagata Bank Competition


Below are the 6 main Yamagata Bank competitors :

1. The Musashino Bank, Ltd.

2. The Chiba Kogyo Bank, Ltd.

3. The Shiga Bank, Ltd.

4. Sumitomo Mitsui Banking Corporation

5. The Joyo Bank, Ltd.

6. The Ehime Bank, Ltd.


The brandguide table above concludes the Yamagata Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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