Associated Banc-Corp SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1090

SWOT Analysis of Associated Banc-Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Associated Banc-Corp

Parent Company

Associated Banc-Corp


Regional Banks


Banking and Financial Services

Tagline/ Slogan



One of the few regional banks in US providing specialised financial services



Banking and wealth management

Target Group

Individuals and business enterprises


Provide best wealth management services to its clients

SWOT Analysis


1. ASBC is one of the top 50 financial services holding companies operating in the US. It has strong footprint in Midwest region and it has more than 270 branches

2. Its strong capital position cushioning against adverse market developments

3. Improving asset quality providing scope for expansion in revenue and profit as it has witnessed significant improvement in its performance after tumbling down

4. Over 4500 employees are a part of the organisation


1. The company’s lending portfolio shows significant risk of concentration. ASBC’s loan portfolio consisted of commercial and industrial, real estate construction, commercial real estate loans, and lease financing and these investments are considered to carry certain risk

2. Limited geographical spread preventing growth as it operates in the US and has no international presence

3. Inability of ASBC to contain its operating expenses are  impacting margins


1. The global asset management and custody banks sector is growing at a rapid pace.

2. The US banking industry which suffered in the wake of the financial crisis seems to have recovered and this provides better opportunities to the banks

3. It can expand in other developing countries to cater to the needs of a large segment of users


1. The US government framed the Dodd-Frank Act, significantly restructuring financial regulation in the US. These severe changes in regulations by US Federal government may affect operations and increase costs

2. Since the start of the global financial crisis, banking industry in the US has been undergoing a series of consolidations which could impact the margins

3. ASBC is exposed to uncertainty in the US market due to the concentration of its banking business in that region. As a result of this it has a lot of risks



1. Old National Bancorp

2. UMB Financial Corporation

3. Wintrust Financial Corporation


The table above concludes the Associated Banc-Corp SWOT analysis along with its marketing and brand parameters.


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