City National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1576

SWOT Analysis of City National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

City National Bank

Parent Company

City National Corporation


Regional Banks


Banking and Financial Services

Tagline/ Slogan

The way up


One of the most prominent banks in California, US



Commercial banking, private banking and wealth management

Target Group

Commercial and private banking


Providing a wide variety of banking services to its clients

SWOT Analysis


1. It operates by approx 80 offices, including 16 full service regional centers, in California, the San Francisco, Nevada, New York, Nashville, Tennessee, Atlanta

2. It offers banking, trust and investment services and such robust presence and brand equity provides competitive advantage

3. Simultaneous revenue expansion and expense management have led to an increase in net income and profitability for the bank

4. The bank has regularly made strategic acquisitions making it one of the most priminent financial institution in the region


1. Lack of scale as compared to the other competitors in California as its competitors offer a wider array of financial products and services to a more diverse base of individuals and businesses

2. The company has not been able to control costs as indicated by its fluctuating cost to income ratio


1. CNC has been an active acquirer since its formation. CNC acquired the banking operations of Imperial Capital Bank (ICB) in a purchase and assumption agreement with the Federal Deposit Insurance Corporation (FDIC). Such acquisitions help in expanding its network

2. Banking industry in the US is expected to grow at a steady pace in the future.

3. The global asset management and custody banks sector is growing at a rapid pace which also provides a set of opportunities


1. Regulatory changes implemented in US after the crisis could affect competitiveness of the bank and reduce the profit margins

2. Economic prospects in the US seem to be weakening as the year 2013 rolls on.

3 Wide-spread consolidation in the US financial services industry could affect margins for the bank



1. Bank of America Corporation

2. Citigroup Inc.

3. JP Morgan Chase & Co


The table above concludes the City National Bank SWOT analysis along with its marketing and brand parameters.


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