East West Bancorp SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

East West Bancorp SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of East West Bancorp, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like East West Bancorp to benchmark its business & performance as compared to the competitors, and make strategic improvements. East West Bancorp is one of the leading brands in the banking & financial services sector.

The article below lists the East West Bancorp SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the East West Bancorp SWOT Analysis:

SWOT Analysis of East West Bancorp

For East West Bancorp, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

East West Bancorp Strengths

The strengths of East West Bancorp looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of East West Bancorp :

1. The bank offers a variety of banking and financial services through a network of around 110+ bank branches operating in the US, China and Hong Kong

2. It is expanding its product portfolio by acquiring its competitors in various locations

3. The company has focus on industries with cross-border growth potential drives its bridge banking strategy. The dedicated banking experts, with specialized knowledge in key growth sectors, keep East West Bank at the forefront of opportunity in the U.S. and Greater China.

4. Good brand visibility in the domestic banking circuit in US

East West Bancorp Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the East West Bancorp SWOT Analysis:

1. The asset base of the bank has been growing at a snail’s pace and this may be a cause for concern in the long term

2. Cash dues from other banks have increased and it signifies the weak credit terms of the bank which may have a debilitating effect on the performance

3. Total equity of the bank has increased and this signifies a dilution in the ownership

East West Bancorp Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in East West Bancorp SWOT Analysis:

1. The US banking industry which suffered in the wake of the financial crisis seems to have recovered and this provides better opportunities to the banks

2. The global asset management and custody banks sector is growing at a rapid pace. It can explore into this untapped potential to generate more profits

3. It can as well expand in the other developing countries as they also offer a growth potential for the bank

East West Bancorp Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of East West Bancorp are as mentioned:

1. The US government framed the Dodd-Frank Act, significantly restructuring financial regulation in the US. These severe changes in regulations by US Federal government may affect operations and increase costs

2. Since the start of the global financial crisis, banking industry in the US has been undergoing a series of consolidations which could impact the margins

3. Increasing number of online attacks may indirectly affect the revenue for the bank

East West Bancorp Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of East West Bancorp:

1. Associated Banc-Corp

2. Cathay General Bancorp

3. City National Corp

Hence this concludes the East West Bancorp SWOT analysis.

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About East West Bancorp

East West Bancorp Overview
Parent Company

East West Bancorp


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Its speciality is that it is a Chinese American Bank

East West Bancorp STP

Retail and consumer banking

Target Market

Individuals and business enterprises


Providing hassle free customer service to all its customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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