Ahli United Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2455

SWOT Analysis of Ahli United Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ahli United Bank

Parent Company

Ahli United Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Focus and Discipline


AUB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

Ahli United Bank STP


Retail Banking; Corporate Banking, Treasury and Investment; and Private banking and Wealth Management

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


AUB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

Ahli United Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ahli United Bank :

1. It is the largest publicly traded commercial lender in Bahrain
2. Strong profitability: It reports a record profit for year over year

3. The evolution of future mergers and acquisitions in the Gulf region remains central to the bank's expansion strategy.

4. "Bank of the Year, Bahrain" from The Banker magazine

5. Can access over 36 stock exchanges and nearly 200 currencies through AUB trader


1. A conservative credit culture

2. High Capital adequacy ratio


1. The Gulf’s economy is growing steadily, as governments diversify their economies

2. Trade between countries in the region is expanding, providing more opportunities for the banking sector

3. International expansion and recent acquisitions likely to bolster revenues


1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. Challenging operating environment in Bahrain

3. Mid and low caps amid weak sentiment in the Bahrain market

Ahli United Bank Competition


Below are the 3 main Ahli United Bank competitors :

1. Al Rajhi Banking & Investment Corp.

2. Saudi Hollandi Bank

3. Bank Albilad

The brandguide table above concludes the Ahli United Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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