Ahli United Bank SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ahli United Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ahli United Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ahli United Bank to benchmark its business & performance as compared to the competitors and industry. Ahli United Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ahli United Bank competitors and includes Ahli United Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Ahli United Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ahli United Bank Brand Analysis
Parent Company

Ahli United Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Focus and Discipline

USP

AUB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

Ahli United Bank STP
Ahli United Bank Segmentation

Retail Banking; Corporate Banking, Treasury and Investment; and Private banking and Wealth Management

Ahli United Bank Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions

Ahli United Bank Positioning

AUB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

Ahli United Bank SWOT Analysis
Ahli United Bank Strengths

Below are the Strengths in the SWOT Analysis of Ahli United Bank:

1. It is the largest publicly traded commercial lender in Bahrain
2. Strong profitability: It reports a record profit for year over year

3. The evolution of future mergers and acquisitions in the Gulf region remains central to the bank's expansion strategy.

4. "Bank of the Year, Bahrain" from The Banker magazine

5. Can access over 36 stock exchanges and nearly 200 currencies through AUB trader

Ahli United Bank Weaknesses

Here are the weaknesses in the Ahli United Bank SWOT Analysis:

1. A conservative credit culture

2. High Capital adequacy ratio

Ahli United Bank Opportunities

Following are the Opportunities in Ahli United Bank SWOT Analysis:

1. The Gulf’s economy is growing steadily, as governments diversify their economies

2. Trade between countries in the region is expanding, providing more opportunities for the banking sector

3. International expansion and recent acquisitions likely to bolster revenues

Ahli United Bank Threats

The threats in the SWOT Analysis of Ahli United Bank are as mentioned:

1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. Challenging operating environment in Bahrain

3. Mid and low caps amid weak sentiment in the Bahrain market

Ahli United Bank Competition
Competitors

Below are the top 3 Ahli United Bank competitors:

1. Al Rajhi Banking & Investment Corp.

2. Saudi Hollandi Bank

3. Bank Albilad


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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