Ahli United Bank SWOT Analysis, Competitors, STP & USP

Ahli United Bank

Regional Banks

Banking & Financial Services

Focus and Discipline

AUB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

Retail Banking; Corporate Banking, Treasury and Investment; and Private banking and Wealth Management

Individuals, Small, medium & large enterprise looking for diverse financial solutions

AUB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

Below are the Strengths in the SWOT Analysis of Ahli United Bank:

1. It is the largest publicly traded commercial lender in Bahrain
2. Strong profitability: It reports a record profit for year over year

3. The evolution of future mergers and acquisitions in the Gulf region remains central to the bank's expansion strategy.

4. "Bank of the Year, Bahrain" from The Banker magazine

5. Can access over 36 stock exchanges and nearly 200 currencies through AUB trader

Here are the weaknesses in the Ahli United Bank SWOT Analysis:

1. A conservative credit culture

2. High Capital adequacy ratio

Following are the Opportunities in Ahli United Bank SWOT Analysis:

1. The Gulf’s economy is growing steadily, as governments diversify their economies

2. Trade between countries in the region is expanding, providing more opportunities for the banking sector

3. International expansion and recent acquisitions likely to bolster revenues

The threats in the SWOT Analysis of Ahli United Bank are as mentioned:

1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. Challenging operating environment in Bahrain

3. Mid and low caps amid weak sentiment in the Bahrain market

Below are the top 3 Ahli United Bank competitors:

1. Al Rajhi Banking & Investment Corp.

2. Saudi Hollandi Bank

3. Bank Albilad