Ahli United Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Ahli United Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ahli United Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ahli United Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ahli United Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Ahli United Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ahli United Bank SWOT Analysis:

SWOT Analysis of Ahli United Bank

For Ahli United Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ahli United Bank Strengths

The strengths of Ahli United Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ahli United Bank :

1. It is the largest publicly traded commercial lender in Bahrain
2. Strong profitability: It reports a record profit for year over year

3. The evolution of future mergers and acquisitions in the Gulf region remains central to the bank's expansion strategy.

4. "Bank of the Year, Bahrain" from The Banker magazine

5. Can access over 36 stock exchanges and nearly 200 currencies through AUB trader

Ahli United Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ahli United Bank SWOT Analysis:

1. A conservative credit culture

2. High Capital adequacy ratio

Ahli United Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ahli United Bank SWOT Analysis:

1. The Gulf’s economy is growing steadily, as governments diversify their economies

2. Trade between countries in the region is expanding, providing more opportunities for the banking sector

3. International expansion and recent acquisitions likely to bolster revenues

Ahli United Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ahli United Bank are as mentioned:

1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. Challenging operating environment in Bahrain

3. Mid and low caps amid weak sentiment in the Bahrain market

Ahli United Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ahli United Bank:

1. Al Rajhi Banking & Investment Corp.

2. Saudi Hollandi Bank

3. Bank Albilad

Hence this concludes the Ahli United Bank SWOT analysis.

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About Ahli United Bank

Ahli United Bank Overview
Parent Company

Ahli United Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Focus and Discipline


AUB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

Ahli United Bank STP

Retail Banking; Corporate Banking, Treasury and Investment; and Private banking and Wealth Management

Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions


AUB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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