Attijariwafa Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1903

SWOT Analysis of Attijariwafa Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Attijariwafa Bank

Parent Company

Attijariwafa Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Commitment, Ethics, Values


Multi-purpose bank using the latest banking technologies



In addition to banking, a wide range of financial services: insurance, mortgage, consumer credit, fast transfers, leasing, factoring, stock brokerage, asset management, M&A and market advisory

Target Group

Provides financial services to corporate and individual customers


Attijariwafa bank is a leading Pan-African Banking, Financial and Insurance Group

SWOT Analysis


1. Attijariwafa Bank is the largest bank in Morocco and the third largest in Africa

2. Attijariwafa bank is based in Morocco and operates in 21 countries

3. 15,000+ employees, nearly 2500 branches in Morocco and many other branches in Africa and Europe

4. Increasing Total Assets and Customer Loans

5. Its services include Asset management, commercial banking, investment banking, investment management


1. Decreasing net income and earnings per share

2. Increasing Non-performing loans and decreasing Coverage Ratio


1. Growing Economy and global demand

2. Income level is at a constant increase

3. Growing demand for banking and venture capital

4. Good prospects of the recent aquisitions


1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

3. Growing competition from regional and global banks



1. Banco Santander

2. Arab Bank

3. JPMorgan Chase

4. Bank of America

The table above concludes the Attijariwafa Bank SWOT analysis along with its marketing and brand parameters.


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