Banco Popolare di Sondrio SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1519

SWOT analysis of Banco Popolare di Sondrio analyses the brand/company with its strengths, weaknesses, opportunities & threats. Banco Popolare di Sondrio is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco Popolare di Sondrio competitors and elaborates Banco Popolare di Sondrio segmentation, targeting, positioning & USP.

Banco Popolare di Sondrio

Parent Company

Banco Popolare di Sondrio


Regional Banks


Banking & Financial Services

Tagline/ Slogan

The banking group in the heart of the Alps


The Bank's strength is based on skilled and experience personnel, applying innovative technology and state of the art computer logistics systems, among the most advanced in the world

Banco Popolare di Sondrio STP


Corporate and retail financial products and services

Target Group

Provides financial services to corporate and individual customers


The bank enjoys a top-class reputation, benefitting from its distinctive expertise, highly professional staff and state-of-the-art technologies

Banco Popolare di Sondrio SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Popolare di Sondrio. Strengths are:

1. It is one of the first popular Italian banks that was inspired by the popular cooperative banking movement and positive ratings granted by Fitch

2. More regional dimensions with the possibility of operating nationwide, while at the same time keeping strong ties to the zone of origin

3. The employs more than 2,500+ persons, and has 300+ branches

4. Given the characteristics of the peripheral economy Valtellina, it has always enjoyed a low concentration of loans distributed in many families, professionals, small businesses and some large-sized enterprise

5. The bank has always dedicated special attention to international relations

6. Manages and promotes the culture and traditions of the province


Here are the weaknesses in the Banco Popolare di Sondrio SWOT Analysis:

1. Negative net income and High Operational costs

2. Limited geographic presence as compared to global banks


Following are the Opportunities in Banco Popolare di Sondrio SWOT Analysis:

1. Diversified industrial economy with high gross domestic product (GDP) per capita and developed infrastructure

2. Some reform progress has enabled Italy’s economy to regain the status of “moderately free”

3. Measures included a hike in the value-added tax, pension reforms, and cuts to public administration


The threats in the SWOT Analysis of Banco Popolare di Sondrio are as mentioned:

1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Weakening Euro and the uncertainty about its future

3. The European sovereign debt crisis has seriously affected Italy’s macroeconomic stability

4. Increasing competition from the local and international banks combined with the competition from government bank can

Banco Popolare di Sondrio Competition


Below are the top 3 Banco Popolare di Sondrio competitors:

1. BNL banca commerciale

2. UniCredit S.p.A.

3. Banca Monte dei Paschi di Siena SpA

The brandguide table above concludes the Banco Popolare di Sondrio SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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