Bank of Nanjing SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 861

SWOT Analysis of Bank of Nanjing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Nanjing

Parent Company

Bank of Nanjing


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Good Partner. Great Future


Sound business growth and effective banking solutions



Consumer Finance and Credit Card Center, International Corporate Banking, Trade service, and Financial markets

Target Group

Provides financial services to micro or small enterprise, medium or large corporate, financial institution or individual


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis


1. In 2005, Bank of Nanjing welcomed BNP Paribas as its strategic partner, cooperation is at both technical and business level

2. Strong branch network in most developed areas

3. Deep China market insight

4. Strong RMB funding capability

5. Leadership in foreign exchange transactions, interest rate hedging, and Leadership in global trade services


1. High cost and high risk in SME financial business

2. It has suffered an intensifying competition of homogenization

3. Dependent on volatile financial market to maintain profits and rising operational costs


1. Fast-proceeding interest rate liberalization in China is opening the avenues for more profitable business

2. Deepening financial disintermediation in Chinese domestic financial market, opening the financial market
3. Growing banking sector in Asia Pacific region the Asia-Pacific banks sector is forecast to increase

4. China has over 50 million small and micro enterprises (SMEs) majority of which rarely had much experience of modern financial services

5. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets


1. Slowdown in Chinese economy, China’s growth rate declined this may impact loan and earnings quality
2. Rising deposit reserve requirement ratio to limit credit disbursement. The rise in deposit reserve requirement ratio will mean banks will have to set aside more of their deposits on reserve. This could have negative impact on business growth.
3. Increasing competition from foreign banks. For instance, the Bank of East Asia, Citibank, DBS Bank, Hang Seng Bank, HSBC, and Standard Chartered estimate that they will collectively operate over 500 branches and sub-branches

4. Recessive global economy drained by financial crisis and European debt crisis



1. Bank of Ningbo Co. Ltd.

2. Bank of China Limited

3. Industrial Bank Co., Ltd.

4. Bank of Beijing Co., Ltd.

5. China Merchants Bank Co., Ltd.

6. China Construction Bank Corporation

The table above concludes the Bank of Nanjing SWOT analysis along with its marketing and brand parameters.


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