Bankinter SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 986

SWOT Analysis of Bankinter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional Banks


Banking and Financial Services

Tagline/ Slogan

The result of being exceptional everyday


A young well trained staff, flexible and capable of quickly adopting to technology and market changes



Mutual and pension funds, mortgages, leasing, and securities brokerage

Target Group

Provides financial services to corporate and individual customers


The bank enjoys a top-class reputation, benefitting from its distinctive expertise, highly professional staff and state-of-the-art technologies

SWOT Analysis


1. Bankinter had a capital surplus and is among the top six banks in Spain, which places it in the elite group of the financial sector, the so-called ‘Zero Group’

2. Organic growth model, based on taking full advantage of changes to regulations, special situations and new market niches

3. It introduced new channels available to people with disabilities, such as "Video-calls in Sign Language", a free service for the deaf and hard of hearing that the bank introduced

4. Outperforming the system in asset quality in a consistent manner

5. Winner of Ecofin "Titans of Finance" Award

6. The bank has over 4500+ employees


1. Decreasing Net Interest income

2. Higher operational expenses on account of non- performing loans

3. Impairment losses in financial assets


1. The actions of the ECB, which became the guarantor of the single currency’s survival

2. Positive trend in net interest income growth supported by improvements in clients margin due to lower retail funding costs

3. Growth in retail funding


1. the restructured loans exercise

2. Limits on mortgage lending and regulation aimed at lowering fees

3. Increasing competition from the regional and international backs

4. Still recovering Spanish economy from the high unemployment



1. Banco Bilbao Vizcaya Argentaria, S.A.

2. Banco Santander, S.A.

3. Banco Popular Español, S.A.


The table above concludes the Bankinter SWOT analysis along with its marketing and brand parameters.


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