BCI Banco de Crédito e Inversiones SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1008

SWOT Analysis of BCI Banco de Crédito e Inversiones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCI Banco de Crédito e Inversiones

Parent Company

Banco de Crédito e Inversiones


Regional Banks


Banking & Financial Services

Tagline/ Slogan

We are different


The bank offers a full range of financial services and enjoys the distinction of being one of the few financial institutions that remained private during Chile’s period of nationalization

BCI Banco de Crédito e Inversiones STP


Retail banking, commercial banking, and investment banking

Target Group

Provides financial services to corporate and individual customers


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

BCI Banco de Crédito e Inversiones SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BCI Banco de Crédito e Inversiones :

1. Today BCI is one of the largest banks in Chile, with numerous subsidiaries that complement and support its business, with over 300 points of contact in the country, overseas offices, thousands of customers from different markets, with around 10,500 employees

2. Listed in the Forbes 2000 list as one of the top regional banks

3. Balance sheet management and its more diversified funding sources

4. BCI purchased Miami, Florida based City National Bank of Florida from Spanish lender Bankia, enhancing its USA operations

5. Improved capital base as a regional base


1. Falling market value and stock prices and Deteriorating capital adequacy ratios

2. Limited geographic reach as compared to global banks

3. Falling operating return on assets


1. Chile's interest in attracting "Smart Capital."

2. Sound economic policies and reforms of Chile

3. Chilean economy has quietly produced a stable annual growth for the last twenty years

4. Increasing living standards and per capita income of citizens


1. Corruption and secrecy

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

3. Growing competition from regional and global banks

BCI Banco de Crédito e Inversiones Competition


Below are the 3 main BCI Banco de Crédito e Inversiones competitors :

1. Banco Santander Chile

2. Banco de Chile

3. Corpbanca


The brandguide table above concludes the BCI Banco de Crédito e Inversiones SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to BCI Banco de Crédito e Inversiones. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: