Halk Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 737

SWOT Analysis of Halk Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Halk Bank

Parent Company

Halk Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Home of Benefits; Peoples Bank


Halkbank supports the tradesmen, artisans, and SMEs who are the foundation of Turkey, as well as all entrepreneurs who contribute to investment and employment, with a modern banking approach



Banking and Financial Services

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


SME Bank of Turkey

SWOT Analysis


1. One of the largest network in Turkey with 850+ branches nationwide, has at least one branch in every city in Turkey
2. Strong capitalization with a total operating revenues up year on year

3. High yielding asset mix, TRY funding base and cost efficiencies
4. Part of the funds provided to the Bank under the agreement with the French Development Agency is allocated to a project aimed at acquainting the SMEs with Corporate Social Responsibility, sustainable growth, environment, and occupational health and safety


1. Asset quality is holding up and Low diversification
2. Bank, 75% state-owned, reflects govt stance on sanctions with Iran's central bank, has put the bank squarely in the spotlight
3. High credit risk, heightened by rapid loan growth and government-directed lending


1. Fiscal year growth for Turkish banks is likely to exceed expectations
2. Margins are to recover through efforts taken
3. The recent sell-of in emerging market caused a sharp fall in equities, but also created buying opportunities


1. The macro slowdown and currency weakness
2. New regulations over fees and commissions are posing major threats to banks’ earnings
3. Despite the recent rise in Turkey industrial production index, Turkish PMI is not strong enough for being optimistic to get the country of out the doghouse



1. Türkiye İş Bankası

2. Ziraat Bankası

3. Garanti Bank

4. Akbank

5. HSBC Bank

The table above concludes the Halk Bank SWOT analysis along with its marketing and brand parameters.


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