Hua Nan Commercial Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1690

SWOT analysis of Hua Nan Commercial Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hua Nan Commercial Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hua Nan Commercial Bank to benchmark its business & performance as compared to the competitors and industry. Hua Nan Commercial Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Hua Nan Commercial Bank competitors and elaborates Hua Nan Commercial Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hua Nan Commercial Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Hua Nan Commercial Bank Brand Analysis
Parent Company

Hua Nan Commercial Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Thanks for Your Concern, Help Us to Grow


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

Hua Nan Commercial Bank STP

Commercial banking, corporate banking, private banking, investment banking, insurance and wealth management services

Target Group

Provides financial services to corporate and individual customers


A bank providing a range of financial services under one umbrella

Hua Nan Commercial Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hua Nan Commercial Bank. Strengths are:

1. Strong domestic and international branch network (nearly 200 domestic and overseas branches)

2. Diversified business portfolio on account of various mergers and acquisitions

3. High Capital Adequacy Ratio

4. Launched the “Loans for Small Business Owners” program to help SMEs secure working capital, reduce operating costs and improve financial structure, thereby expanding the Bank’s SME clientele

5. Award for Distinguished Contribution to Electronic Cash Flow Services


Here are the weaknesses in the Hua Nan Commercial Bank SWOT Analysis:

1. High cost and high risk in SME financial business

2. Negative Net Income is a concern

2. Dependent on volatile financial market to maintain profits


Following are the Opportunities in Hua Nan Commercial Bank SWOT Analysis:

1. Major economies eased monetary policy

2. A no. of measures conducive to economic development introduced in Taiwan

Fast-proceeding interest rate liberalization in China is opening the avenues for more profitable business

3. Deepening financial disintermediation in Chinese domestic financial market, opening the financial market
4. The Asia-Pacific banks sector is forecast to grow

5. China has over 50 million small and micro enterprises (SMEs) majority of which rarely had much experience of modern financial services


The threats in the SWOT Analysis of Hua Nan Commercial Bank are as mentioned:

1. Taiwan’s falling exports, Taiwan’s exports fell from the same period a year earlier

2. Slowdown in Chinese economy, China’s growth rate declined, this may impact loan and earnings quality

3. Increasingly reluctant to invest Businesses

4. The rise in deposit reserve requirement ratio will mean banks will have to set aside more of their deposits on reserve. This could have negative impact on business growth.
5. Increasing competition from foreign banks. For instance, the Bank of East Asia, Citibank, DBS Bank, Hang Seng Bank, HSBC, and Standard Chartered estimate that they will collectively operate over 500 branches and sub-branches

Hua Nan Commercial Bank Competition

Below are the top 5 Hua Nan Commercial Bank competitors:

1. Chang Hwa Commercial Bank, Ltd.

2. Chiao Tung Bank Company

3. Bank SinoPac

4. Hsinchu International Bank

5. First Commercial Bank

The brandguide table above concludes the Hua Nan Commercial Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hua Nan Commercial Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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