Sapporo Hokuyo SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1141

SWOT Analysis of Sapporo Hokuyo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sapporo Hokuyo

Parent Company

North Pacific Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Contribute to the development of local communities and local economy

Sapporo Hokuyo STP


Banking services including deposits, loans, foreign currency transactions, trust banking, securities investments and  also operates leasing business

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


It is focused on providing a diverse range of banking products and services

Sapporo Hokuyo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sapporo Hokuyo :

1. Sapporo Hokuyo Holdings Inc. was acquired by North Pacific Bank Ltd., enhancing their operations

2. A + rating by Japan Credit Rating Agency, Ltd.
3. The bank has made continuous efforts to improve its financial services base

4. Wide operations and services in Japan make it a popular brand


1. Post-acquisition, Sapporo Hokuyo Holdings Inc. was removed from Japan TOPIX Index
2. Increased ordinary expenses, credit costs and financing cost
3. Capitalization which is weaker than the regional bank average


1. Corporate profits, is a response to the upward demand for restoration and reconstruction-related capital investment providing signs of recovery in the second half.

2. Public investment and housing investment are trending upwards
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. In view of the stabilizing local economy, there is still room for the bank to find growth opportunities in its home market


1. Addition to the downturn in the European economy, slowing Chinese economy, the U.S. economy is growing, exports or decreased trend
2. Production activities of enterprises are weak, capital investment is also moving to poor resilience
3. As interest rates increase, so will the threat of a fiscal crisis in Japan

4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated teller networks

Sapporo Hokuyo Competition


Below are the 3 main Sapporo Hokuyo competitors :

1. Sumitomo Mitsui Financial Group

2. Mitsubishi UFJ Financial Group

3. Hokuhoku Financial Group

The brandguide table above concludes the Sapporo Hokuyo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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