Shenzhen Development Bank SWOT Analysis, USP & Competitors

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SWOT Analysis of Shenzhen Development Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shenzhen Development Bank

Parent Company

PingAn Bank Co., Ltd. & Shenzhen Development Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

The responsible change


SME oriented and trade finance oriented” development strategy



Commercial banking and offshore banking services

Target Group

Provides financial services to corporate and individual customers


It matches financial services with customers’ demand by supporting the projects to serve the SME and Supply Chain Finance

SWOT Analysis


1. The first public-listed commercial bank in the People’s Republic of China

2. PAB has a network of more than 400 outlets under 28 branches, with representative offices in Beijing and Hong Kong, and has built corresponding bank relationship with more than 600 banks located at many countries and areas overseas.

3. Strengthen resource pooling into supply chain finance, retail business and other core business areas to further solidify competition advantages

4. It was the first bank in China to initiate and launch “supply chain finance” business model, which means full-range credit extension to upstream and downstream enterprises of core borrowing enterprises

5. PAB has won many distinguished honors and awards such as “Best Bank in Supply Chain Finance Service”, “Best Growing Bank”, “and Bank with Best Innovation Awareness”, “Best Bank Website of the Year”, “Bank with Best Application of Electronic Commerce of the Year” and “Bank with Best Corporate Social Responsibility”.


1.High cost and high risk in SME financial business

2. It has suffered an intensifying competition of homogenization

3. Dependent on volatile financial market to maintain profits.


1. Fast-proceeding interest rate liberalization in China is opening the avenues for more profitable business

2. Deepening financial disintermediation in Chinese domestic financial market, opening the financial market

3. China has over 50 million small and micro enterprises (SMEs) majority of which rarely had much experience of modern financial services

4. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets


1. Slowdown in Chinese economy, China’s growth rate declined, this may impact loan and earnings quality
2. Rising deposit reserve requirement ratio to limit credit disbursement. The rise in deposit reserve requirement ratio will mean banks will have to set aside more of their deposits on reserve. This could have negative impact on business growth.
3. Increasing competition from foreign banks. For instance, the Bank of East Asia, Citibank, DBS Bank, Hang Seng Bank, HSBC, and Standard Chartered estimate that they will collectively operate over 500 branches and sub-branches

4. Rising deposit reserve requirement ratio to limit credit disbursement



1. Hua Xia Financial Bank

2. China Minsheng Banking Corporation Ltd.

3. China Merchants Bank Co., Ltd.

4. Bank of Ningbo Co., Ltd

The table above concludes the Shenzhen Development Bank SWOT analysis along with its marketing and brand parameters.


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