Taiwan Business Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1111

SWOT Analysis of Taiwan Business Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiwan Business Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

To create new heights of business performance


Taiwan Business Bank (TBB) tailors its services to the business owner



Private enterprises, small and micro-enterprises, and high-end customers

Target Group

Financing services to small and medium businesses


TBB has evolved into a leading provider of financial investment services for small and medium-sized businesses, trust and securities brokerage, and international banking services

SWOT Analysis


1. TBB is a leading provider of financial investment services, which operates through some 120+ domestic branches, in addition to three international branches in Los Angeles, Hong Kong, and Sydney
2. Year over year, Taiwan Business Bank Co., Ltd. has been able to grow revenues

3. Most impressively, the company has been able to reduce the percentage of sales devoted to selling, general and administrative costs

4. Taiwan Business Bank Co., Ltd. uses little or no debt in its capital structure and may have less financial risk than the industry aggregate


1. Increasing and sustained losses in equity investments

2. High cost and high risk in SME financial business
3. Low Return on Assets ratio


1. Taiwan will let Chinese banks own as much as 20 percent of some financial institutions, raising a limit on mainland ownership from 5 percent as cross-strait economic integration deepens

2. Larger potential investments may turn into partnership opportunities for Taiwanese banks which are seeking greater profits outside of a saturated home market

3. Taiwan lenders anticipate attracting Chinese investment and are eyeing future expansion opportunities in China

4. Deepening financial disintermediation in Chinese domestic financial market
5. China has over 50 million small and micro enterprises (SMEs) majority of which rarely had much experience of modern financial services


1. Slowdown in Chinese economy may impact loan and earnings quality
2. Rising deposit reserve requirement ratio to limit credit disbursement
3. The saturated domestic market as overbanking is a big problem in Taiwan



1. SinoPac Financial Holdings Company Limited

2. Hotung Investment Holdings Limited

3. Fubon Financial Holding Co., Ltd.

The brandguide table above concludes the Taiwan Business Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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