VakifBank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2046

SWOT analysis of VakifBank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In VakifBank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VakifBank to benchmark its business & performance as compared to the competitors and industry. VakifBank is one of the leading brands in the banking & financial services sector. The table below also lists the top VakifBank competitors and elaborates VakifBank market segmentation, target group, positioning & Unique Selling Proposition (USP).

VakifBank SWOT, Competitors, Marketing STP & Brand analysis Table
VakifBank Brand Analysis
Parent Company

VakifBank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

VakıfBank cares what you need and offers you the best banking solutions.

USP

Best utilizing the foundational monies, incomes and also contributing to the savings of the country with the management and operation

VakifBank STP
Segment

Corporate, commercial and small-scale enterprise banking, and the retail and private banking sectors

Target Group

Provides financial services to corporate and individual customers

Positioning

VakıfBank is one of the "multi-specialist" banks in Turkey

VakifBank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VakifBank. Strengths are:

1. VakifBank has become one of the largest bank in Turkey in terms of its asset size

2. It has approx 3000 ATM's that constitute its alternative distribution channels, as well as 800+ branches and undertaking a leading role in the financing of domestic and foreign trade

3. VakifBank has three international offices located in New York, Bahrain

4. Bank has shown a stability in net income growth

Weaknesses

Here are the weaknesses in the VakifBank SWOT Analysis:

1. Negative impact of overdraft capital

2. Decreasing Net Interest Margin percentage

3. Dependent on volatile financial market to maintain profits.

Opportunities

Following are the Opportunities in VakifBank SWOT Analysis:

1. Fiscal performance continue to be strong

2. Turkish GDP growth rate supported by high domestic demand and public investments

3. CBRT increased the upper band of the interest rate corridor amid growing volatility concerns

Threats

The threats in the SWOT Analysis of VakifBank are as mentioned:

1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility

VakifBank Competition
Competitors

Below are the top 4 VakifBank competitors:

1. Türkiye İş Bankası

2. Ziraat Bankası

3. Akbank

4. HSBC

The brandguide table above concludes the VakifBank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VakifBank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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