VakifBank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1284

SWOT Analysis of VakifBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional Banks


Banking and Financial Services

Tagline/ Slogan

VakıfBank cares what you need and offers you the best banking solutions.


Best utilizing the foundational monies, incomes and also contributing to the savings of the country with the management and operation



Corporate, commercial and small-scale enterprise banking, and the retail and private banking sectors

Target Group

Provides financial services to corporate and individual customers


VakıfBank is one of the "multi-specialist" banks in Turkey

SWOT Analysis


1. VakifBank has become one of the largest bank in Turkey in terms of its asset size

2. It has approx 3000 ATM's that constitute its alternative distribution channels, as well as 800+ branches and undertaking a leading role in the financing of domestic and foreign trade

3. VakifBank has three international offices located in New York, Bahrain

4. Bank has shown a stability in net income growth


1. Negative impact of overdraft capital

2. Decreasing Net Interest Margin percentage

3. Dependent on volatile financial market to maintain profits.


1. Fiscal performance continue to be strong

2. Turkish GDP growth rate supported by high domestic demand and public investments

3. CBRT increased the upper band of the interest rate corridor amid growing volatility concerns


1. The uncertainty about the timing of FED’s tapering and the conflicting US economic data created volatility

2. Emerging markets suffering from currency depreciation and capital outflows amid global volatility



1. Türkiye İş Bankası

2. Ziraat Bankası

3. Akbank


The table above concludes the VakifBank SWOT analysis along with its marketing and brand parameters.


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