Yamanashi Chuo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1019

SWOT Analysis of Yamanashi Chuo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamanashi Chuo Bank

Parent Company

Yamanashi Chuo Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Becoming No.1 bank in customer and employee satisfaction


Region-Based Operations and Sound Management



Commercial banking services such as deposits, loans, foreign exchange transactions, and securities brokerage and also provides financial services such as leasing, credit cards, and credit guarantee as well as invests in venture companies

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


It is focused on providing a diverse range of banking products and services

SWOT Analysis


1. Strong branch network, it operates about 90 branch domestic branch locations and one office in Hong Kong

2. The Yamanashi Chuo Bank, Ltd. uses little or no debt in its capital structure and may have less financial risk than the industry aggregate

3. Year-on-year, it has maintained an increase in revenues

4. Strong presence in the banking industry in Japan


1. Year over year, The Yamanashi Chuo Bank, Ltd. has seen their bottom line shrink, an increase in the percentage of sales devoted to income tax expenses was a key component in the falling bottom line in the face of rising revenues.

2. Negative Monthly interest in earnings

3. Low Capital adequacy ratio and ROA


1. Corporate profits, is a response to the upward demand for restoration and reconstruction-related capital investment providing signs of recovery in the second half.

2. Consumer spending and housing investment increased

steadily despite a significant drop immediately after the Great

East Japan Earthquake
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. A weakening yen and rising stock prices, has lifted economic confidence about the future


1. Addition to the downturn in the European economy, slowing Chinese economy, the U.S. economy is growing, exports or decreased trend
2. Stagnant corporate investment and decelerating overseas economies associated with the Great East Japan Earthquake
3. As interest rates increase, so will the threat of a fiscal crisis in Japan

4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated teller networks



1. Joyo Bank

2. Miyazaki Bank

3. Towa Bank

The table above concludes the Yamanashi Chuo Bank SWOT analysis along with its marketing and brand parameters.


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