Bankers Life and Casualty Insurance SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bankers Life and Casualty Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bankers Life and Casualty Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bankers Life and Casualty Insurance to benchmark its business & performance as compared to the competitors and industry. Bankers Life and Casualty Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bankers Life and Casualty Insurance competitors and includes Bankers Life and Casualty Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Bankers Life and Casualty Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bankers Life and Casualty Insurance Brand Analysis
Parent Company

CNO Financial Group

Category

Health Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

For the Life of your Retirement

USP

Integrity, Customer-Focus, Excellence and Teamwork

Bankers Life and Casualty Insurance STP
Bankers Life and Casualty Insurance Segmentation

Insurance needs of the retirement market

Bankers Life and Casualty Insurance Target Market

Middle Income group Americans(mostly focused on retirees)

Bankers Life and Casualty Insurance Positioning

Broad portfolio of life and health insurance retirement products

Bankers Life and Casualty Insurance SWOT Analysis
Bankers Life and Casualty Insurance Strengths

Below are the Strengths in the SWOT Analysis of Bankers Life and Casualty Insurance:

1. Customer centric approaches and actions
2. Affordable insurance for middle income Americans
3. One of the largest individual insurers in the health and accident field
4. Offers a comprehensive portfolio of insurance products and has the first mover advantage in Medicare Supplement plans

Bankers Life and Casualty Insurance Weaknesses

Here are the weaknesses in the Bankers Life and Casualty Insurance SWOT Analysis:

1. High amount of alleged complaints among long-term care clients, might question the credibility of the company
2.Competition from bigger players means limited market share

Bankers Life and Casualty Insurance Opportunities

Following are the Opportunities in Bankers Life and Casualty Insurance SWOT Analysis:

1. Improve awareness about achieving financial security during retirement
2. Product and Geographical Expansion

Bankers Life and Casualty Insurance Threats

The threats in the SWOT Analysis of Bankers Life and Casualty Insurance are as mentioned:

1. Regulatory requirements, might require updates to claim practices
2.Many existing and new players in the industry

3. Unfavorable economic conditions and changing govt policies can change

Bankers Life and Casualty Insurance Competition
Competitors

Below are the top 3 Bankers Life and Casualty Insurance competitors:

1.American Income Life
2.Chicago Title Insurance Company
3.AAA Chicago

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bankers Life and Casualty Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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