Bankers Life and Casualty Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2080

SWOT Analysis of Bankers Life and Casualty Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bankers Life and Casualty Insurance

Parent Company

CNO Financial Group


Health Insurance


Banking and Financial Services

Tagline/ Slogan

For the Life of your Retirement


Integrity, Customer-Focus, Excellence and Teamwork



Insurance needs of the retirement market

Target Group

Middle Income group Americans(mostly focused on retirees)


Broad portfolio of life and health insurance retirement products

SWOT Analysis


1. Customer centric approaches and actions
2. Affordable insurance for middle income Americans
3. One of the largest individual insurers in the health and accident field
4. Offers a comprehensive portfolio of insurance products and has the first mover advantage in Medicare Supplement plans


1. High amount of alleged complaints among long-term care clients, might question the credibility of the company
2.Competition from bigger players means limited market share


1. Improve awareness about achieving financial security during retirement
2. Product and Geographical Expansion


1. Regulatory requirements, might require updates to claim practices
2.Many existing and new players in the industry

3. Unfavorable economic conditions and changing govt policies can change



1.American Income Life
2.Chicago Title Insurance Company
3.AAA Chicago


The table above concludes the Bankers Life and Casualty Insurance SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Bankers Life and Casualty Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: