Arbella Insurance Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1446

SWOT Analysis of Arbella Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arbella Insurance Group

Parent Company

Arbella Insurance Group




Banking and Financial Services

Tagline/ Slogan

Here for Good


Only regional insurance carrier ensuring their presence in need



Business and Personal Insurance

Target Group

People in the middle and high income segments


regional property and casualty insurance

SWOT Analysis


1. Operates through independent agents who are trustworthy and tailor the insurance policy to customer’s needs
2. Compartment Services, where people can get insurance for as little as $3 per week
3. Service excellence and commitment to the people in the community
4. A BBB accredited business, which implies they are committed to solve customer complaints with any amount of effort

5. Good customer service and high service offerings


1. Operates only in a few areas means limited market share
2.Establishing credibility among customers with a different model compared to other established players


1. Can introduce more products to cater to a larger segment
2.Growing income levels of people
3.Geographical Expansion nationally as well as global tieups


1. Competition from existing players and the increasing number of small players in the insurance industry
2.Increasingly aware and knowledgeable customers

3. Economic fluctuations and recessions



1.Ace Insurance Services
2.American Income Life
3.Arruda Insurance Agency


The table above concludes the Arbella Insurance Group SWOT analysis along with its marketing and brand parameters.


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