Adrian Flux Insurance Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1497

SWOT Analysis of Adrian Flux Insurance Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adrian Flux Insurance Services

Parent Company

Adrian Flux Insurance Services




Banking and Financial Services

Tagline/ Slogan

Modified Insurance and Young Driver Specialists


Low cost and high quality service, tailored to the needs of customers



All kinds of Insurance, mainly focused on Car, Home, Van and Bike Insurance

Target Group

Caters to all income groups


Complete Insurance and Specialized Services

SWOT Analysis


1. Customized insurance services based on needs and driving experience
2. Well established insurance broker, best known for its Car Insurance
3. Leader ship style and values of the founder Adrian Flux
4. Voted the most improved car insurance company by 30,000 readers of Auto Express magazine


1. Needs to be on the technology forefront in order to serve a large customer base
2. Might need more time and specialization to cater to every customer based on his need


1. Can concentrate on matching the image of other insurance services to that of Car services
2. Geographical expansion though collaborations

3. More services and product offerings


1. Many new small players in the insurance segment
2. Increasingly aware and Informed customers

3.Sustainibility is a major challenge



1. NFU Mutual
2.John Lewis Insurance


The table above concludes the Adrian Flux Insurance Services SWOT analysis along with its marketing and brand parameters.


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