Family Heritage SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 922

SWOT Analysis of Family Heritage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Family Heritage

Parent Company

Torchmark Corporation




Banking & Financial Services

Tagline/ Slogan

A Torchmark Company


Through its wide range of insurance products, keeps you protected in case of an unexpected illness or accident

Family Heritage STP


Life and health Insurance

Target Group

Working professionals and Families


Supplemental Insurance for American Families

Family Heritage SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Family Heritage :

1. Customer centric and exceptional Customer service
2. Best supplemental policies with return of premium
3. Offers a return of premium benefit, which allows clients to get their money back if they have not had any claims during the term of their policy
4. It provides its supplemental products to help pay for costs of an illness that health insurance policies do not cover

5. National network of sales representatives who are well trained and professional

6. Ensures Security and Protection of its customers through its wide range of services and products


1. Return of premium policy raises consumer’s cost

2. Recommended for customers who already have major medical coverage of some sort

3. Rating of B++ on a BBB scale of A+ to F,  might be considered vulnerable by a few customers, the rating is now A after it has been acquired by Torchmark


1. Make sound and safe investments that will not be impaired by a changing economy
2.Introduce more products and benefits in Health coverage as with the current policy, customers might hardly be able to use the benefits unless they have a family history of illness


1. Advances in medicine and inflation in medical costs
2. Increasingly aware and knowledgeable customers

Family Heritage Competition


Below are the 3 main Family Heritage competitors :

1.Global life and accident Insurance Company
2.Inspire Providers Insurance Company
3.The Blitz Group

The brandguide table above concludes the Family Heritage SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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