Family Heritage SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 686

SWOT Analysis of Family Heritage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Family Heritage

Parent Company

Torchmark Corporation





Tagline/ Slogan

A Torchmark Company


Through its wide range of insurance products, keeps you protected in case of an unexpected illness or accident



Life and health Insurance

Target Group

Working professionals and Families


Supplemental Insurance for American Families

SWOT Analysis


1. Customer centric and exceptional Customer service
2. Best supplemental policies with return of premium
3. Offers a return of premium benefit, which allows clients to get their money back if they have not had any claims during the term of their policy
4. It provides its supplemental products to help pay for costs of an illness that health insurance policies do not cover

5. National network of sales representatives who are well trained and professional

6. Ensures Security and Protection of its customers through its wide range of services and products


1. Return of premium policy raises consumer’s cost

2. Recommended for customers who already have major medical coverage of some sort

3. Rating of B++ on a BBB scale of A+ to F,  might be considered vulnerable by a few customers, the rating is now A after it has been acquired by Torchmark


1. Make sound and safe investments that will not be impaired by a changing economy
2.Introduce more products and benefits in Health coverage as with the current policy, customers might hardly be able to use the benefits unless they have a family history of illness


1. Advances in medicine and inflation in medical costs
2. Increasingly aware and knowledgeable customers



1.Global life and accident Insurance Company
2.Inspire Providers Insurance Company
3.The Blitz Group

The table above concludes the Family Heritage SWOT analysis along with its marketing and brand parameters.


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