Country Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1334

SWOT Analysis of Country Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Financial

Parent Company

Country Financial


Insurance and financial services



Tagline/ Slogan

Achieve Financial Security, no matter where you're starting from.


Helping people balance their need to protect what they have with their desire to build for the future



Home and Life insurance, Financial Security

Target Group

Individuals and Businesses, Farmers


Help cover individuals or businesses with special protection needs

SWOT Analysis


1. Unique set of coverage products for unique business types
2. Good choice for individuals, families and businesses that are looking for comprehensive coverage all under one roof
3. Rated A+ on BBB rating scale of A+ to F

4. Sophisticated end to end claims management system in place.

5. Businesses that need specialty insurance like farmers and ranchers will be well served

6. Knowledgeable representatives backed by a team of professionals


1. Issues with agents or agencies to sell their products

2. Auto insurance not as stable as Life Insurance division

3. Financial rating with AM Best has a negative outlook


1. Geographical expansion
2.Introduce more products in line with the changing needs of customers


1. Competition from existing and new players
2. Increasing awareness among customers

3. Economic recession and financial crunch



1.Liberty Mutual
2.SureHits Life
3.Hiscox Insurance


The table above concludes the Country Financial SWOT analysis along with its marketing and brand parameters.


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