Clerical Medical SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 837

SWOT Analysis of Clerical Medical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clerical Medical

Parent Company

Lloyds Banking Group


Insurance and Financial Services



Tagline/ Slogan



Customer centric, leading providers of pensions and investments



Life Insurance, Pensions and Investments

Target Group

Working and middle class professionals and retirees


Leading pension and investment products and services provider

SWOT Analysis


1. Customer centric and exceptional Customer service
2. Dedicated to providing consistent, dependable services and products that meet clients' investment needs
3. Strong business performance and solid position within the UK markets
4.  Integration with Scottish Widows which provides an even stronger range of life, pension and investment products

5. Rated AA+ for meeting customer requirements


1. Acquired by Lloyd’s group and would operate under Scottish Widows, no individual brand existence

2. Still in the process of making itself an established Insurance company


1. Geographical expansion
2.Introduce more products as per changing customer’s needs


1. Competition from existing and new players.
2. Increasingly knowledgeable and aware customers



2.Old Mutual

3.Prudential plc


The table above concludes the Clerical Medical SWOT analysis along with its marketing and brand parameters.


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