Clerical Medical SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 837
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SWOT Analysis of Clerical Medical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clerical Medical

Parent Company

Lloyds Banking Group

Category

Insurance and Financial Services

Sector

Insurance

Tagline/ Slogan

-

USP

Customer centric, leading providers of pensions and investments

STP

Segment

Life Insurance, Pensions and Investments

Target Group

Working and middle class professionals and retirees

Positioning

Leading pension and investment products and services provider

SWOT Analysis

Strengths

1. Customer centric and exceptional Customer service
2. Dedicated to providing consistent, dependable services and products that meet clients' investment needs
3. Strong business performance and solid position within the UK markets
4.  Integration with Scottish Widows which provides an even stronger range of life, pension and investment products

5. Rated AA+ for meeting customer requirements

Weaknesses

1. Acquired by Lloyd’s group and would operate under Scottish Widows, no individual brand existence

2. Still in the process of making itself an established Insurance company

Opportunities

1. Geographical expansion
2.Introduce more products as per changing customer’s needs

Threats

1. Competition from existing and new players.
2. Increasingly knowledgeable and aware customers

Competition

Competitors

1.Aviva
2.Old Mutual

3.Prudential plc

 

The table above concludes the Clerical Medical SWOT analysis along with its marketing and brand parameters.

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