Kansas City Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 890

SWOT Analysis of Kansas City Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kansas City Life Insurance

Parent Company

Kansas City Life Group




Banking and Financial Services

Tagline/ Slogan

Welcome to the good life


Security Assured, a promise made by KCL that is kept for more than 115 years



Life, annuity and group products

Target Group

Working professionals and Families


Present and future financial security to its policyholders and their families

SWOT Analysis


1. Customer centric and exceptional Customer service
2. Longstanding record of financial strength and assured security and offers a full range of solutions to meet all of life’s changing moments

3. Offers clients and producers superior service and quality products
4. Wide collection of financial services products ranging from Life insurance to equity-based investment products

5. National network of sales representatives(agents) who are well trained and professional

6. Ensures Security and Protection of its customers through its wide range of services and products

7. Has top ratings from A.M Best, Moody’s, Fitch and Standard and Poor’s


1. Changing trends and economic regulations put a constant pressure on the business to change

2. There are more competitors for agencies to compete with banks and Internet players


1. Can introduce cross selling of financial services
2. Customer’s increasing need for an “insurance consultant” can open new ways to service and generate income


1. Competition from many new and existing players
2. Increasingly aware and knowledgeable customers

3. Increasing costs and need for insurance might hit a point where backlash might occur



1.Newyork Life Insurance
2.Globe Life Insurance

3.Prudential Life Insurance


The table above concludes the Kansas City Life Insurance SWOT analysis along with its marketing and brand parameters.


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