IntelliQuote Insurance Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1010

SWOT Analysis of IntelliQuote Insurance Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IntelliQuote Insurance Services

Parent Company

IntelliQuote Insurance Services




Banking and Financial Services

Tagline/ Slogan

Be prepared for life


One of the first online life insurance agencies of its kind and is licensed to operate in 50 states



Life Insurance

Target Group

Working and middle class


Online Life Insurance agency

SWOT Analysis


1. Excellent reputation from financial and insurance organizations

2. Good customer satisfaction, rated A+ on BBB ratings on a scale of A+ to F

3. Website enables customers to quote, bind and get the service, end to end solution is thus provided

4. Website is very user friendly and easy to navigate

5. Partners with some of the top rated Insurance companies like Lincoln National Life Insurance Company, Transamerica etc.

6. Full service, well established agency that employs knowledgeable and well trained staff


1. A lot of personal information needs to be entered in order to receive a quote, which might be troublesome in some cases

2. There is no option to get quotes for multiple lines of insurance

3. Does not provide preexisting conditions for life insurance which might turn down people


1.  Can try to establish customer loyalty programs by introducing new schemes or features

2. Independent agents should be more proficient in customizing the insurance products as per the customer needs


1. Many number of resources available to a customer while making an insurance decision, since switching cost is low in the internet landscape, tough to retain customers
2. Needs to compete with many insurance websites especially with the increasing number of websites these days



1. Independent Insurance agents and brokers
2. Bestlifequote

The table above concludes the IntelliQuote Insurance Services SWOT analysis along with its marketing and brand parameters.


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