Guardian Life Insurance Company of America SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1799

SWOT Analysis of Guardian Life Insurance Company of America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Guardian Life Insurance Company of America

Parent Company

Guardian Life Insurance Company of America


Life Insurance


Banking and Financial Services

Tagline/ Slogan



One of the largest mutual life insurance companies in the United States



Life Insurance, disability income insurance and retirement programs

Target Group

Individuals, families and business owners and their employees


Helps achieve financial security and protection

SWOT Analysis


1. One of the largest mutual insurer in US, with strong revenue.

2. Ranked among the Fortune 500 list
2. Dedicated to providing consistent, dependable services and products that meet customers’ needs
3. Earned one of the most solid reputations in the industry for their financial stability and commitment to the best interests of clients
4.  Operates one of the largest dental networks in the United States, covering more than six million employees and their families at 120,000 companies

5. Continuously changing and innovating its growth strategies and finding better ways to serve its customers

6. Rated A+ on BBB ratings on a scale of A+ to F


1. Open to public abuse and limited market share

2. Some of its financial ratings are slightly lower than its competitors


1. Identify new and uncontested market opportunities
2.Introduce more products as per changing customer’s needs

3. Can improve its other services equivalent to its Dental services


1. Competition from existing and many new small players.
2. Increasingly knowledgeable and aware customers



1.American General life Insurance
2.Crump life Insurance services

3.Minesotta life Insurance


The table above concludes the Guardian Life Insurance Company of America SWOT analysis along with its marketing and brand parameters.


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