Golden Rule Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 721

SWOT Analysis of Golden Rule Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Golden Rule Insurance

Parent Company

United Healthcare


Health Insurance


Banking and Financial Services

Tagline/ Slogan

Health Insurance made Simple


High-quality products, timely claims handling, and outstanding customer service



Personal health insurance

Target Group

Individuals and families


Underwriter and administrator of the health insurance plans of United Healthcare

SWOT Analysis


1. Leader of consumer-driven health insurance, such as Health Savings Accounts

2. Customized insurance services based on individual needs
3. Present in most US states with a wide range of products ranging from disability to critical insurance for individuals and families
4. International Operations and high quality business worldwide

5. Rated "A" (Excellent) by A.M. Best and "A+" (Strong) by Standard and Poor's

6. Quality care at reduced costs from well trained professionals


1.Many challenges involved in operating in the health insurance landscape because of the increasing medical costs

2. Provides tax benefits to individuals by providing a Health Savings Account, which can be misused by some individuals


1. Can differentiate its products through similar features like savings account

2. Can build some loyalty programs for customers in order to avoid switching


1. Small players are tapping into health insurance market
2. Many young adults are questioning the need of a health coverage

3. Competition from Obama health care

4. Advances in medicine and inflation in medical costs



1.American medical security
2.Group Health inc.
3.Medical Mutual


The table above concludes the Golden Rule Insurance SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Golden Rule Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: