FM Global SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1834

SWOT Analysis of FM Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FM Global

Parent Company

FM Global


Mutual Insurance


Banking and Financial Services

Tagline/ Slogan



Specializes in loss prevention services primarily to large corporations throughout the world in the Highly Protected Risk (HPR) property insurance market sector



Commercial and industrial property insurance

Target Group

Industrial and Commercial companies


Highest Standard products which improve and advance property loss prevention practices

SWOT Analysis


1. Offers global services with unsurpassed technical integrity and exceptional customer satisfaction

2.  Cost-effective insurance and risk financing solutions that protect the value created by Clients’ businesses

3. Management team comprised of talented industry leaders with extensive experience
4. Has been named the "Best Property Insurer in the World” by Euro money Magazine

5. Employs a non-traditional business model whereby risk and premiums are determined by engineering analysis as opposed to historically based actuarial calculations

6. Business Approach that is centered on the belief that property losses can be prevented or mitigated.


1. Quantifying risk would be difficult given the uncertainty of risk

2. Need to be on the technology forefront to gather updated data on many aspects in order to prevent losses


1. Can develop long term client relations

2. Customize the services as per the clients individual risk patterns


1. Many new small players and competition from existing firms
2. Increasing awareness among customers and clients



1.Global Insurance

2.Lexington Insurance
3.Minesotta Life Insurance


The table above concludes the FM Global SWOT analysis along with its marketing and brand parameters.


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