Aldermore SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2133

SWOT analysis of Aldermore analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aldermore is one of the leading brands in the banking & financial services sector. The table below also lists the top Aldermore competitors and elaborates Aldermore segmentation, targeting, positioning & USP.

Aldermore SWOT, Competitors, Marketing STP & Brand analysis Table
Aldermore Brand Analysis
Parent Company

Aldermore Holdings Ltd.

Category

Banking and Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Specialist finance schemes for small and medium scale enterprises.

Aldermore STP
Segment

British savers and homeowners along with retail accounts.

Target Group

Small and medium scale enterprises and homeowners

Positioning

A bank which provides straightforward products, exceptional service and consistently good rates.

Aldermore SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aldermore. Strengths are:

1. Experienced leadership team with members having extensive know-how of banking sector.
2. Variety of financial services – asset finance, commercial mortgages, residential and Buy-to-Let mortgages.
3. A strong balance sheet with high assets
4. Awarded as the best online savings provider. Recipient of several awards over past several years.

5. Account opening under 15 minutes shows operational excellence

Weaknesses

Here are the weaknesses in the Aldermore SWOT Analysis:

1. Relatively new in the market – started in 2009.
2. Operations limited to UK means limited market share

Opportunities

Following are the Opportunities in Aldermore SWOT Analysis:

1. Effective use of technology to expand operations. Plans to expand online assistance services and online engagement with SME
2.Overseas expansion – especially in emerging economies.
3. Entering new sectors – bank plans to enter bridging sector.

Threats

The threats in the SWOT Analysis of Aldermore are as mentioned:

1. Saturated marketplace with intense competition.
2. Credit risk due to defaults.
3. Interest rate risk due to unmatched assets and liabilities.

Aldermore Competition
Competitors

Below are the top 3 Aldermore competitors:

1. Barclays
2.HSBC
3. Standard Chartered

The brandguide table above concludes the Aldermore SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aldermore. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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