Bradford & Bingley SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1015

SWOT Analysis of Bradford & Bingley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bradford & Bingley

Parent Company

Bradford and Bingley


Banking and Financial services


Banking & Financial Services

Tagline/ Slogan



A service that treats all our customers fairly and gives support to those who need it the most.

Bradford & Bingley STP


British loan seekers and lenders.

Target Group

British mortgage loan seekers, homeowners and landlords.


Advisory services to help people manage their mortgage payments.

Bradford & Bingley SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bradford & Bingley :

1. Advisory services on variety of mortgage linked products
2. Government owned business.
3. Help customers with mortgage and financial planning
4. Significant presence in the UK with good regional knowledge

5. Nearly 3000 employees work for the organisation


1. Does not offer lending products.
2. Savings operations were transferred to Santander group during the credit crunch period
3. Exiting out of a lot of business segments.
4. Closed to new business – hence doesn’t sell any financial products.


1.Since it is not aligned towards selling any product, it can provide unbiased advice to customers.
2.Focus on advisory services to big clients.
3.Possibility of taking advantage of government owned status.


1. Slow economic recovery after the subprime crisis.
2. Distrust due to poor performance during subprime crisis.
3. Limited workforce and expertise as compared to leading global banks

Bradford & Bingley Competition


Below are the 2 main Bradford & Bingley competitors :

1. Halifax Mortgages

2. Barclays

The brandguide table above concludes the Bradford & Bingley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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