Birmingham Midshires SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 839

SWOT Analysis of Birmingham Midshires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birmingham Midshires

Parent Company

Lloyds Banking Group


Banking and Financial Services



Tagline/ Slogan

Where savers come first


A wide range of specialist mortgage and savings products



British middle class and higher income groups interested in commercial banking services.

Target Group

British individuals and homeowners


Bank offering competitive rates and variety of financial products.

SWOT Analysis


1. A strong parent company which is well capitalized and financially strong.
2. Ease of transactions through online banking provisions.
3. Variety of mortgage products for mortgage intermediaries and professionals.

4. Strong savings balance and mortgage assets make it a prominent player


1. Constantly involved in mergers/acquisitions might lead to savings account customers losing trust.

2. Doesn’t offer mortgage products directly to customers


1. Expansion of offices within UK
2. Leveraging on parent company’s brand
3.Tie-ups with prominent banking institutions can enhance its image


1. Economic slowdown can affect operations
2. Intense competition in UK with respect to financial services

3.Unfavorable govt policies can cause business losses



1. Abbey National PLC.
2. Standard Chartered
3.Royal Bank of Scotland.

The table above concludes the Birmingham Midshires SWOT analysis along with its marketing and brand parameters.


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