Brown Shipley & Co. Ltd SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1063

SWOT Analysis of Brown Shipley & Co. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brown Shipley & Co. Ltd.

Parent Company

KBL European Private Bankers SA


Banking and financial services


Banking & Financial Services

Tagline/ Slogan

Wealth well managed


Provides wealth management services to high net worth individuals.

Brown Shipley & Co. Ltd STP


Individuals of high net worth and corporate.

Target Group

Corporate and private clients (British and non-British)


Personalized banking services for individuals and Merchant banking services for corporate

Brown Shipley & Co. Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brown Shipley & Co. Ltd :

1. Pan Europe presence through parent company.
2. High profile client base and a legacy since 1800
3. Strong team of well qualified and experienced people.
4. The company product portfolio include Investment Management, Wealth Management, Pensions

5. Expert workforce with in-depth knowledge about wealth management


1. No direct presence outside of UK.
2. Not scalable to many investors and Costly service since its highly customized


1. Expansion beyond Europe
2.Opening up retail banking arm.


1.Changes in regulations can affect investor interests.
2.Economic crisis can quickly erode wealth invested in financial instruments.
3. Intense competition reduces margin on fees.

Brown Shipley & Co. Ltd Competition


Below are the 2 main Brown Shipley & Co. Ltd competitors :

1. UBS Wealth Management

The brandguide table above concludes the Brown Shipley & Co. Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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