Halifax SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2143

SWOT Analysis of Halifax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Lloyds Banking Group


Banking and financial services


Banking & Financial Services

Tagline/ Slogan



Among the largest retail banks in UK.

Halifax STP


British home owners and savers

Target Group

Britons in need of banking services like bank accounts, credit cards, mortgages etc.


Retail banking arm of Lloyds Banking Group providing customers with retail banking products and insurance.

Halifax SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Halifax. Strengths are:

1. UK’s largest provider of residential mortgages and savings account
2. The bank is backed by a strong parent company, The Lloyds banking group.

3. Wide variety of services under one brand name – insurance, share dealing, loans, credit cards etc.
4. Different kinds of current accounts to suit the needs of different classes of people – current account, reward current account and ultimate reward current account.

5. Different kinds of ISA’s (individual savings account) to suit various categories of savers including one for children – the junior cash ISA.

6. Provides convenience of operation through online banking system.

7. Facilitates payment of money abroad through its international payment services.


Here are the weaknesses of Halifax :

1. Some of the advertisement campaigns by the Bank have had negative reaction from viewers.
2. Had a severe problem of credit crunch during the 2008 financial crisis.
3. Recently changed overdraft charges (daily fee for overdrafts) have caused resentment among customers.


Following are the Opportunities of Halifax :

1. Expansion through programs such as CashBack Extras - the cashback debit card scheme which was launched recently.
2. Expansion by targeting elderly population through wealth management schemes.
3. Expansion through acquisition of other smaller banks and insurance firms.


The threats of Halifax are as mentioned :

1. Slowdown in economy can have adverse affect on the banking business.
2. Default risk – there is a probability of customers defaulting on their loan payment causing losses to the bank
3. Tight competition in the UK financial sector especially retail banking.

Halifax Competition


Below are the 3 main Halifax competitors :



The brandguide table above concludes the Halifax SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Halifax. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: