Medical Mutual of Ohio SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1589

SWOT analysis of Medical Mutual of Ohio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Medical Mutual of Ohio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Medical Mutual of Ohio to benchmark its business & performance as compared to the competitors and industry. Medical Mutual of Ohio is one of the leading brands in the banking & financial services sector. The table below also lists the top Medical Mutual of Ohio competitors and elaborates Medical Mutual of Ohio market segmentation, target group, positioning & Unique Selling Proposition (USP).

Medical Mutual of Ohio SWOT, Competitors, Marketing STP & Brand analysis Table
Medical Mutual of Ohio Brand Analysis
Parent Company

Medical Mutual of Ohio

Category

Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Health and Life insurance for Individuals, Families and Groups

USP

Oldest and largest health insurance company based in Ohio and serves more than 1.6 million customers

Medical Mutual of Ohio STP
Segment

Life and Health Insurance

Target Group

Affordable Individuals, Families and Groups

Positioning

Offers a variety of affordable options with dependable coverage and an extensive network

Medical Mutual of Ohio SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Medical Mutual of Ohio. Strengths are:

1. Official Health Insurer of a variety of Organizations and has many noteworthy clients including professional sports teams.

2. Serve 1.6 million customers through 2500 employees

3. Provides online service, thus using technology effectively to keep members involved with their healthcare

4. Innovative enhancements to call centers, received two national awards for advancement in technology

5. Earned the "Best Employers for Healthy Lifestyles" award from the National Business Group on Health

6. Full service, well established agency that employs knowledgeable and well trained staff

7. Rated A+ on a scale of A+ to F on BBB ratings

Weaknesses

Here are the weaknesses in the Medical Mutual of Ohio SWOT Analysis:

1. Does not provide exceptions for insurance services very clearly which might turn down customers

2. Open to public abuse

Opportunities

Following are the Opportunities in Medical Mutual of Ohio SWOT Analysis:

1.  Can try to establish customer loyalty programs by introducing new schemes or features

2. Can leverage on its technology in order to be more connected to the customers

Threats

The threats in the SWOT Analysis of Medical Mutual of Ohio are as mentioned:

1. Many number of resources available to a customer while making an insurance decision, since switching cost is low in the internet landscape, tough to retain customers
2. Needs to compete with many insurance websites especially with the increasing number of websites these days

Medical Mutual of Ohio Competition
Competitors

Below are the top 3 Medical Mutual of Ohio competitors:

1. Anthem Blue Cross and Blue Shield
2. Celtic Ins. Co.

3. Kaiser Permanente of Ohio

 

The brandguide table above concludes the Medical Mutual of Ohio SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Medical Mutual of Ohio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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