Molina Healthcare SWOT Analysis, USP & Competitors

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SWOT Analysis of Molina Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Molina Healthcare

Parent Company

Molina Healthcare




Heath Insurance

Tagline/ Slogan

Your Extended Family


Provides quality health services to financially vulnerable families and individuals covered by government programs



Health Insurance for low income people

Target Group

Families and individuals who qualify for government sponsored health care


government-sponsored healthcare programs

SWOT Analysis


1. Molina Healthcare has health plans, medical clinics and a health information management solution. No other organization of its kind does all three
2. Offers Medicare Advantage plans designed to meet the needs of individuals
3. Offers Market place plans in many of the states which allow smooth transition between plans and removes any kind of financial barriers to gain access to quality health care

4. Direct Delivery through primary care clinics

5. Fortune 500 company and one of the nation's largest Latino-owned businesses

6. Looks after the needs of low income people much before Obama care started

7. For nine consecutive years, Molina health plans have been nationally ranked for quality by NCQA


1. Needs to improve it’ s customer service process

2. Limited presence means less revenue and market share


1. Increase of lower-income people who are eligible for coverage 2.Introduce more products in line with the changing needs of customers


1. Competition from new players and Obama care
2. The addition of lower income people poses a huge challenge in terms of scaling up its operations



1. Obama Care

2. Humana

The table above concludes the Molina Healthcare SWOT analysis along with its marketing and brand parameters.


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