Molina Healthcare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Molina Healthcare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Molina Healthcare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Molina Healthcare to benchmark its business & performance as compared to the competitors and industry. Molina Healthcare is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Molina Healthcare competitors and includes Molina Healthcare target market, segmentation, positioning & Unique Selling Proposition (USP).

Molina Healthcare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Molina Healthcare Brand Analysis
Parent Company

Molina Healthcare

Category

Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Your Extended Family

USP

Provides quality health services to financially vulnerable families and individuals covered by government programs

Molina Healthcare STP
Molina Healthcare Segmentation

Health Insurance for low income people

Molina Healthcare Target Market

Families and individuals who qualify for government sponsored health care

Molina Healthcare Positioning

government-sponsored healthcare programs

Molina Healthcare SWOT Analysis
Molina Healthcare Strengths

Below are the Strengths in the SWOT Analysis of Molina Healthcare:

1. Molina Healthcare has health plans, medical clinics and a health information management solution. No other organization of its kind does all three
2. Offers Medicare Advantage plans designed to meet the needs of individuals
3. Offers Market place plans in many of the states which allow smooth transition between plans and removes any kind of financial barriers to gain access to quality health care

4. Direct Delivery through primary care clinics

5. Fortune 500 company and one of the nation's largest Latino-owned businesses

6. Looks after the needs of low income people much before Obama care started

7. For nine consecutive years, Molina health plans have been nationally ranked for quality by NCQA

Molina Healthcare Weaknesses

Here are the weaknesses in the Molina Healthcare SWOT Analysis:

1. Needs to improve it’ s customer service process

2. Limited presence means less revenue and market share

Molina Healthcare Opportunities

Following are the Opportunities in Molina Healthcare SWOT Analysis:

1. Increase of lower-income people who are eligible for coverage 2.Introduce more products in line with the changing needs of customers

Molina Healthcare Threats

The threats in the SWOT Analysis of Molina Healthcare are as mentioned:

1. Competition from new players and Obama care
2. The addition of lower income people poses a huge challenge in terms of scaling up its operations

Molina Healthcare Competition
Competitors

Below are the top 2 Molina Healthcare competitors:

1. Obama Care

2. Humana


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Molina Healthcare. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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