NJM New Jersey Manufacturers Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1587

SWOT Analysis of NJM New Jersey Manufacturers Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NJM New Jersey Manufacturers Insurance Company

Parent Company

New Jersey Manufacturers Insurance Company




Banking & Financial Services

Tagline/ Slogan



Provide outstanding service to its customers which is affirmed through many national customer satisfaction services

NJM New Jersey Manufacturers Insurance Company STP


Commercial and personal auto, workers' compensation, homeowner's, flood, and umbrella insurance

Target Group

Members/Employees of NJBIA and residents of New Jersey


workers’ compensation insurance company

NJM New Jersey Manufacturers Insurance Company SWOT Analysis


1. Customer centric and exceptional service that is nice, helpful and always present

2. Cost conscious and affordable car and property insurance
3. Top provider of personal auto insurance and workers' compensation insurance in the Garden State
4.  Named Customer Service Champion by J.D. Power and Associates, one of only 40 companies in major industries nationwide

5. Generated zero valid complaints, making it the second unblemished record in five years, according to the New Jersey Department of Banking and Insurance

6. Rated A++ on AM ratings which has been achieved


1. Serves a very small set of customers, available only through a certain employment or marriage

2. Claims may take longer to settle


1. Identify new and uncontested market opportunities in order to expand its customer base
2.Introduce more products as per changing customer’s needs


1. Competition from existing and many new small players.
2. Increasingly knowledgeable and aware customers

NJM New Jersey Manufacturers Insurance Company Competition


1.Selective Insurance Group

2.GEICO corporation

3.Palisades Safety and Insurance Management Corporation

The brandguide table above concludes the NJM New Jersey Manufacturers Insurance Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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