Pacificare Health Systems SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 803
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SWOT Analysis of Pacificare Health Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacificare Health Systems

Parent Company

United Health Group

Category

Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Caring is good. Doing something is better.

USP

California’s largest health and consumer services companies with approximately $11 billion in annual revenues

Pacificare Health Systems STP

Segment

Health Insurance

Target Group

Individuals, employees and Medicare beneficiaries

Positioning

Consumer driven health care and life Insurance products

Pacificare Health Systems SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pacificare Health Systems :

1. Ensures the comfort of its clients through reliable staff and a dedication to quality

2. Consumers able to derive benefits like low cost doctor’s office visit charge, low payment for prescription medicine by using PacifiCare

3. Specialize in HMO plans and have an extensive network of HMO doctors and hospitals

4. Leading consumer health organization committed to making people's lives healthier and more secure

5. Awarded three year full accreditation from NCQA, which is the highest level for managed behavioral health care organizations

6. Have a strong workforce of over 7500 people

Weaknesses

1. Limited market share as compared to global leaders

2. Health insurance is open to public abuse

3. Their insurance practices promote profit as opposed to humanitarian service

Opportunities

1. Can leverage on technology to improve the efficiency of its health care

2. Can promote a single payer health care system

Threats

1. Competition from small and new players
2. Increasingly knowledgeable and aware customers

3. Raising costs of health insurance and the introduction of Obama care

Pacificare Health Systems Competition

Competitors

Below are the 3 main Pacificare Health Systems competitors :

1.Covered California
2.Obama Care
3.Blue Shield


The brandguide table above concludes the Pacificare Health Systems SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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