Harrods Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2398

SWOT Analysis of Harrods Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harrods Bank

Parent Company

Harrods Group (investing arm of State of Qatar)


Banking and Financial Services


Banking & Financial Services

Tagline/ Slogan



Provides personalized banking in a competent and efficient manner while keeping up quality of service.

Harrods Bank STP


British savers and house owners.

Target Group

High net worth British citizens.


Bank which provides safe and personalized banking services to its clients.

Harrods Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harrods Bank :

1. The bank has a huge experience in the banking sector. It has been in the banking sector since 1893.
2. Owned by a parent group which is active in various sectors such as retail, aviation (repair and maintenance), etc. and has a strong brand name.

3. Parent company was bought by sovereign wealth fund of the State of Qatar – further adding credibility to the financial strength of the bank.
4. One of the unique features of the bank is that it sells gold bars and coins which customers can buy off the shelf. Gold products weighing from 1g. to 12.5 kgs. are sold through the bank.

5. The bank provides a wide range of services like high value current account, high value deposit account, high value capital account etc.

6. Account holders at the bank can buy and sell foreign currency free of charge.

7. Offers home delivery service within 3 days anywhere in UK – this is very useful for clients having business and holiday requirements.


1. Operates through just one office located in London.
2. The bank lacks global presence. The bank maintains relationships with overseas banks and payment abroad is arranged through these banks, but that involves 3rd party banks.
3. The bank as of now does not support internet banking or related services.


1. Introduction of internet banking services will be a huge boost to overall customer experience

2. Expansion of offices within UK and Europe.
3. Using current clients to spread word about the banks quality and range of services to get more clients.


1. UK has very tight competition in the banking sector.
2. A slowdown in economic outlook can be a threat to banks operations.
3. False information being spread on the internet through fraudulent mails using name of Harrods Bank can affect the reputation of the bank.

4. Since the bank is owned by the State of Qatar, happenings in the Middle East can have impact on the banks operations.

Harrods Bank Competition


Below are the 3 main Harrods Bank competitors :

1. UBS
2. Standard Chartered
3. Barclays

The brandguide table above concludes the Harrods Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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