Islamic Bank of Britain SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 912

SWOT Analysis of Islamic Bank of Britain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Islamic Bank of Britain

Parent Company

Masraf Al Rayan


Banking and Financial services



Tagline/ Slogan

Banking you can believe in


Among few banks in UK to operate in accordance with the Islamic Sharia principles.



British savers and home owners.

Target Group

British muslims who believe in Islamic principles of banking.


A bank which is governed by the Islamic Sharia principles of banking.

SWOT Analysis


1. It is among the few banks which operate entirely in accordance with the Sharia laws of banking.
2. The bank is backed by a very strong parent company which is the 5th largest Islamic bank in the world and the largest bank in Qatar.

3. A highly informative website, which is interactive and highly intuitive.
4. The bank lays a lot of importance on ethical banking and values such as faith, value, convenience, trust.

5. The bank caters to a wide variety of clients through its spectrum of banking services and products. In addition to regular banking services, it covers activities such as financial planning, investment services, pensions, international money transfer etc.

6. Serves 50,000+ customers every year


1. Parent company operates out of Qatar, and hence is subject to the happenings of the Middle East.
2. Significant losses reported by the bank in years is a concern

3. The bank is also exposed to macroeconomic conditions which result in uncertainty in investor sentiments.


1.  UK has a significant population of Muslims who are the banks target clients. This provides then bank with a significant client base to expand its operations.
2. Greater understanding and acceptance of Islamic finance laws by not only muslims but also non-muslims provides the bank with an opportunity to attract more clients.

3. Enhancement of the online banking facilities will bring about more convenience to the clients.


1. The bank faces credit risk, which is the risk arising out of the possibility of failure to recover loans.
2. Liquidity risk, that is the risk that bank will not have enough financial resources to meet its obligations to depositors when the deposits become due.
3. Sharia compliance risk, that is risk arising from products or services not adhering to the Islamic rules.



1.Gatehouse Bank
3.Lloyds TSB

The table above concludes the Islamic Bank of Britain SWOT analysis along with its marketing and brand parameters.


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