SWOT Analysis of National Savings and Investments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
National Savings and Investments |
|
Parent Company |
UK government owned |
Category |
Banking and Financial services |
Sector |
|
Tagline/ Slogan |
- |
USP |
A government owned bank which aims to attract funds from public to fund public sector borrowing requirements. |
National Savings and Investments STP |
|
Segment |
British savers and home owners |
Target Group |
British savers. |
Positioning |
NS&I offers a wide range of savings and investment products, specializing in tax-free and income-generating products |
National Savings and Investments SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Savings and Investments : 1. One of the largest savings organizations in UK with a customer base of over 25 million and more than £100 billion invested. 2. NS&I is ISO 14001 certified which is a strong indicator of sustainable business practices. 3. NS&I has won awards such as the most trusted cash ISA provider award in Moneywise Customer Service Awards 5.All the savings in NS&I are 100% guaranteed by the H.M Treasury 6. The products offered by NS&I include premium bonds, inflation index linked savings certificates, Guaranteed growth bonds, children’s bonds etc. 7. Driven by values such as security, integrity, straight forwardness. |
Weaknesses |
1. The interest rate offered is generally much lower than the privately owned banks. |
Opportunities |
1. NS&I’s introduction of online services has given the opportunity for further growth in number of savers. |
Threats |
1. Entire back office operations are outsourced to Atos, which can be a issue in the long run. 2. Economic slowdown can drain away a significant source of funds for NS&I 3.Changes in regulatory framework can have significant impact on the operations of NS&I |
National Savings and Investments Competition |
|
Competitors |
Below are the 3 main National Savings and Investments competitors : 1. HSBC |
The brandguide table above concludes the National Savings and Investments SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to National Savings and Investments. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!