National Savings and Investments SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1871

SWOT analysis of National Savings and Investments analyses the brand/company with its strengths, weaknesses, opportunities & threats. National Savings and Investments is one of the leading brands in the banking & financial services sector. The table below also lists the top National Savings and Investments competitors and elaborates National Savings and Investments segmentation, targeting, positioning & USP.

National Savings and Investments SWOT, Competitors, Marketing STP & Brand analysis Table
National Savings and Investments Brand Analysis
Parent Company

UK government owned


Banking and Financial services


Banking & Financial Services

Tagline/ Slogan



A government owned bank which aims to attract funds from public to fund public sector borrowing requirements.

National Savings and Investments STP

British savers and home owners

Target Group

British savers.


NS&I offers a wide range of savings and investment products, specializing in tax-free and income-generating products

National Savings and Investments SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Savings and Investments. Strengths are:

1. One of the largest savings organizations in UK with a customer base of over 25 million and more than £100 billion invested.

2. NS&I is ISO 14001 certified which is a strong indicator of sustainable business practices.

3. NS&I has won awards such as the most trusted cash ISA provider award in Moneywise Customer Service Awards
4. The organization has partnered with a lot of other agencies such as Atos, Siemens Business Services etc. to provide value added products and services to its clients.

5.All the savings in NS&I are 100% guaranteed by the H.M Treasury

6. The products offered by NS&I include premium bonds, inflation index linked savings certificates, Guaranteed growth bonds, children’s bonds etc.

7. Driven by values such as security, integrity, straight forwardness.


Here are the weaknesses in the National Savings and Investments SWOT Analysis:

1. The interest rate offered is generally much lower than the privately owned banks.
2. It acts as a cheap source of finance for the government, which can be detrimental to the bank in long run.


Following are the Opportunities in National Savings and Investments SWOT Analysis:

1. NS&I’s introduction of online services has given the opportunity for further growth in number of savers.
2. Introduction of new products and services which are investor friendly by offering competitive interest rates can boost supply of funds.


The threats in the SWOT Analysis of National Savings and Investments are as mentioned:

1. Entire back office operations are outsourced to Atos, which can be a issue in the long run.

2. Economic slowdown can drain away a significant source of funds for NS&I

3.Changes in regulatory framework can have significant impact on the operations of NS&I

National Savings and Investments Competition

Below are the top 3 National Savings and Investments competitors:

2.Lloyds banking group
3.Standard Chartered

The brandguide table above concludes the National Savings and Investments SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Savings and Investments. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: