Police Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1982

SWOT Analysis of Police Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Police Mutual

Parent Company

Police Mutual Assurance Society


Mutual Society


Banking & Financial Services

Tagline/ Slogan

Passionate about police welfare, delivering simple solutions for absolute peace of mind.


Dedicated to helping Serving and Retired Police Officers, Police Staff and their families with their financial wellbeing.

Police Mutual STP


Financial Services

Target Group

Police Officers and Staff, serving and retired


Here for the Police

Police Mutual SWOT Analysis


1. Offers a wide range of services including saving and investment products, insurance products and retirement products and services

2.  UK’s largest affinity friendly society and supports around 200,000 members of the Police service and their families

3. Has recently acquired Forces Financial, which means that Police Mutual can now increase its scale  in key areas of development and strengthen existing affinities further
4. Tailor made services designed with the customer in mind, and keeps costs to an absolute minimum and has the lowest charges in the market

5. Mortgage Advice Service collected the 'Best Firm - Business Quality' Award at the Mortgage Advice Bureau Conference

6. Overseen by senior members of the Police Service, since there are no shareholders everything is done in members’ interest

7. Also offers a planning services specifically dedicated to helping the officers plan their retirement from the force


1. Many of their products are available only to a restricted group who fall within the definition of the UK police family

2. Not found on any comparison tables which might reduce awareness of the services


1. Can seek more investment opportunities and expand as it has been doing in the past

2. Customize the services as per the clients individual risk patterns

3. More global penetration and associations


1. Many new small players and competition from existing firms
2. Increasing awareness among customers and clients

3. Economic fluctuations can affect business operations

Police Mutual Competition


1. Aviva
2. Prudential plc.
3. Adrian Flux Insurance Services


The brandguide table above concludes the Police Mutual SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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