Selective Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1636

SWOT Analysis of Selective Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Selective Insurance

Parent Company

Selective Insurance




Banking & Financial Services

Tagline/ Slogan

Response is everything


Strengths, Endurance and Brilliance in the services offered

Selective Insurance STP


Property and Casualty Insurance

Target Group

Individuals and Businesses


Customized Insurance to suit the needs of every customer

Selective Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Selective Insurance :

1. It is a holding company for ten customer-focused property and casualty (P&C) insurance companies which offer a broad range of insurance and alternative risk management services

2. Insurance experts who are well aware of how to protect the business and property from any kind of risk

3. The group has solid capitalization, disciplined underwriting focus and leverages on sophisticated predictive analytic modeling tools for providing best service possible

4. One of the best regional insurance organizations in the marketplace

5. Operates through local agents who are knowledgeable and offer services as per the customers’ need

6. Rated A on AM ratings and ranked as one of P&C insurance group in the United States by A.M. Best Co


1. Selective does not enable quote estimates on their website. To get a quote, consumers will have to go through their local agents

2. Very little information available on the website, less transparent


1. Improve transparency by including more information on the website
2.Introduce more products as per changing customer’s needs


1. Competition from existing and many new small players.
2. Increasingly knowledgeable and aware customers

Selective Insurance Competition


Below are the 3 main Selective Insurance competitors :

1.Country Financial Insurance

2.Direct General Insurance

3.Geico Insurance


The brandguide table above concludes the Selective Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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