SWOT Analysis of Selective Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Selective Insurance |
|
Parent Company |
Selective Insurance |
Category |
Insurance |
Sector |
|
Tagline/ Slogan |
Response is everything |
USP |
Strengths, Endurance and Brilliance in the services offered |
Selective Insurance STP |
|
Segment |
Property and Casualty Insurance |
Target Group |
Individuals and Businesses |
Positioning |
Customized Insurance to suit the needs of every customer |
Selective Insurance SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Selective Insurance : 1. It is a holding company for ten customer-focused property and casualty (P&C) insurance companies which offer a broad range of insurance and alternative risk management services 2. Insurance experts who are well aware of how to protect the business and property from any kind of risk 3. The group has solid capitalization, disciplined underwriting focus and leverages on sophisticated predictive analytic modeling tools for providing best service possible 4. One of the best regional insurance organizations in the marketplace 5. Operates through local agents who are knowledgeable and offer services as per the customers’ need 6. Rated A on AM ratings and ranked as one of P&C insurance group in the United States by A.M. Best Co |
Weaknesses |
1. Selective does not enable quote estimates on their website. To get a quote, consumers will have to go through their local agents 2. Very little information available on the website, less transparent |
Opportunities |
1. Improve transparency by including more information on the website |
Threats |
1. Competition from existing and many new small players. |
Selective Insurance Competition |
|
Competitors |
Below are the 3 main Selective Insurance competitors : 1.Country Financial Insurance 2.Direct General Insurance 3.Geico Insurance |
The brandguide table above concludes the Selective Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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