Standard Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1782

SWOT analysis of Standard Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Insurance to benchmark its business & performance as compared to the competitors and industry. Standard Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Standard Insurance competitors and elaborates Standard Insurance market segmentation, target group, positioning & Unique Selling Proposition (USP).

Standard Insurance SWOT, Competitors, Marketing STP & Brand analysis Table
Standard Insurance Brand Analysis
Parent Company

Standard Insurance




Banking & Financial Services

Tagline/ Slogan

Insurance, Retirement Investments and Advice


Wide range of products and services offered that suit the unique needs of a customer

Standard Insurance STP

Insurance and Financial Services

Target Group

Individuals, employees and retirees


Affordable insurance in your community

Standard Insurance SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Insurance. Strengths are:

1. Committed to sustainability and a very active social worker with constantly evolving green practices

2. Committed to expedient, personal support and doing the right thing for customers
3. One of the first insurance companies to implement a waiver of premium – allowing permanently disabled policyholders to keep their insurance without paying any additional premiums

4. Maintaining an "A" rating from A.M. Best Company since 1928

5. Excellent customer service while still seeking attractive business opportunities

6. Disciplined business practices, sound investment strategies and unique industry expertise which together enable strong financial strength


Here are the weaknesses in the Standard Insurance SWOT Analysis:

1. Very less known among the public hence less awareness

2. Operations are very less as compared to bigger insurance global brands


Following are the Opportunities in Standard Insurance SWOT Analysis:

1. With the increasing need of sustainability and reduction in ecological foot print, Standard is going in the right direction and can further enhance its processes

2. Can introduce more products with the changing needs of the customers


The threats in the SWOT Analysis of Standard Insurance are as mentioned:

1. Competition from small and new players in the insurance industry
2. Increasingly knowledgeable and aware customers

3. Rapidly evolving markets, changing customer needs and challenging economic times

Standard Insurance Competition

Below are the top 3 Standard Insurance competitors:

1.Eagle Star Insurance
2.American Central Insurance Services
3.Century Insurance Centres


The brandguide table above concludes the Standard Insurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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