Standard Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1367

SWOT Analysis of Standard Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Insurance

Parent Company

Standard Insurance




Banking & Financial Services

Tagline/ Slogan

Insurance, Retirement Investments and Advice


Wide range of products and services offered that suit the unique needs of a customer

Standard Insurance STP


Insurance and Financial Services

Target Group

Individuals, employees and retirees


Affordable insurance in your community

Standard Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Insurance :

1. Committed to sustainability and a very active social worker with constantly evolving green practices

2. Committed to expedient, personal support and doing the right thing for customers
3. One of the first insurance companies to implement a waiver of premium – allowing permanently disabled policyholders to keep their insurance without paying any additional premiums

4. Maintaining an "A" rating from A.M. Best Company since 1928

5. Excellent customer service while still seeking attractive business opportunities

6. Disciplined business practices, sound investment strategies and unique industry expertise which together enable strong financial strength


1. Very less known among the public hence less awareness

2. Operations are very less as compared to bigger insurance global brands


1. With the increasing need of sustainability and reduction in ecological foot print, Standard is going in the right direction and can further enhance its processes

2. Can introduce more products with the changing needs of the customers


1. Competition from small and new players in the insurance industry
2. Increasingly knowledgeable and aware customers

3. Rapidly evolving markets, changing customer needs and challenging economic times

Standard Insurance Competition


Below are the 3 main Standard Insurance competitors :

1.Eagle Star Insurance
2.American Central Insurance Services
3.Century Insurance Centres


The brandguide table above concludes the Standard Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Standard Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: