Stonebridge International Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 756

SWOT Analysis of Stonebridge International Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stonebridge International Insurance

Parent Company

AEGON Direct Marketing Services International





Tagline/ Slogan



Ensuring customer receives fair and reasonable treatment at all times is at the heart of everything they do



Accident, Health and Unemployment cover

Target Group

Individuals and families


Uncomplicated and good quality Insurance services

SWOT Analysis


1. Excellent customer service that is quick and efficient by over 27000 employees

2. Ensure that staff and suppliers receive regular training and communications to uphold company standards

3. Carry out ongoing identification of risks, monitor controls and results, and take timely and appropriate action in order to continually improve service

4. Strong ‘Treating Customers Fairly’ culture, which is embedded into the principles and day-to-day activities

5. Authorized and regulated by the Financial Services Authority and is a member of the Association of British Insurers

6 Wide choice of plans to suit the needs of the customers


1. High number of complaints against the firm tarnishes image

2. Been fined for failing’s in the firms practices


1. Can leverage the brand name of the parent company Aegon

2. Can introduce more products as per changing customers’ needs and evolving markets


1. Competition from small and new players
2. Increasingly knowledgeable and aware customers

3. Raising costs of health insurance



1.Combined Insurance
2.Corgi Insurance Services
3.Drewberry Insurance



The table above concludes the Stonebridge International Insurance SWOT analysis along with its marketing and brand parameters.


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