Santander UK SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Santander UK is one of the leading brands in the banking & financial services sector. Santander UK SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Santander UK:

Santander UK Strengths

  1. One of the largest bank in UK in terms of deposits held and largest in terms of mortgages held and fourth largest in terms of branches operated.
  2. A wide customer base of over 25 million customers served by over 25000 employees of the bank.
  3. The banks “123” product range was ranked third best in UK
  4. The bank caters to a wide range of customers including individuals, businessmen, and corporate. It provides wide range of services including current accounts, mortgages, credit products, insurance and savings and investments.
  5. The bank provides online banking services, including mobile app and a internet-only banking division called Cahoot.
  6. The bank is a member of the Financial Services Compensation Scheme, UK Payments Administration, Bankers' Automated Clearing Services (BACS), the Faster Payments Service, the Clearing House Automated Payment System (CHAPS), the Cheque and Credit Clearing Company and the British Bankers' Association.

Above are the strengths in the SWOT Analysis of Santander UK. The strengths of Santander UK looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Santander UK Weaknesses

  1. The bank has been frequently ranked as the worst bank in terms of customer service. It was ranked as worst bank for customer service in the J. D. Power UK Retail Banking Satisfaction Study
  2. Rating agency Moody’s had downgraded the bank’s credit ratings due to financial weakness.
  3. The bank has more than one banks in a single street in many locations in UK. This was a result of various mergers and acquisitions that the bank underwent.

These were the weaknesses in the Santander UK SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Santander UK Opportunities

  1. The bank should work towards improving its customer service. This can help retain existing customers and also grow in the future.
  2. The bank can reduce redundant branches and divert those resources towards opening new branches or improving services in existing branches.
  3. The bank can attract more customers by introducing innovative schemes such as the 123 product range.

Above we covered the opportunities in Santander UK SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Santander UK Threats

  1. The bank is exposed to interest rate risk, that is the bank can face asset-liability mismatch if the interest rates move against it.
  2. The bank can face financial hardship if the economic outlook is weak.
  3. The bank can be affected adversely by the exchange rate volatility that it faces.

The threats in the SWOT Analysis of Santander UK are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Santander UK SWOT analysis.

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About Santander UK

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Santander UK Overview
Parent Company

Santander Group


Banking and Financial Services


Banking & Financial Services

Tagline/ Slogan



Large customer base and reach through large number of branches.

Santander UK STP

British homeowners, savers and corporate

Target Market

British individuals, businessmen, and corporate


A bank which is one of the leading providers of personal financial services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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