Yorkshire Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1761

SWOT analysis of Yorkshire Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yorkshire Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yorkshire Bank to benchmark its business & performance as compared to the competitors and industry. Yorkshire Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Yorkshire Bank competitors and elaborates Yorkshire Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Yorkshire Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Yorkshire Bank Brand Analysis
Parent Company

National Australia Bank Group

Category

Banking and Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Always thinking

USP

The bank provides low rate personal loans to its customers.

Yorkshire Bank STP
Segment

British residents and corporate establishments

Target Group

British savers and corporate

Positioning

A bank which offers attractive interest rates to its customers.

Yorkshire Bank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yorkshire Bank. Strengths are:

1. The bank was able to increase its pre-tax earnings substantially. Pounds due to the various restructuring measures undertaken by the bank.
2. The bank was able to reduce its bad debt provision which reflects the increase in quality of assets.

3. The bank was able to record profits which shows its financial position
4. The underlying expenses were reduced considering

5. The bank was the Money net award winner – 2014 for the best new current account.

6. The bank provides variety of services including personal, private and business banking services. Under these banking services it provides loans, mortgages, savings account services, current account services, wealth management services etc.

Weaknesses

Here are the weaknesses in the Yorkshire Bank SWOT Analysis:

1. The bank had to cut its employees. Such moves can lower the morale of the employees and can affect the quality of services provided by the bank.

2. The bank’s performance can be hit severely if the economic recovery of UK and Europe is slow in the future.

3. The bank will be shutting down few branches across London. This can  reduce customer and employee confidence.

Opportunities

Following are the Opportunities in Yorkshire Bank SWOT Analysis:

1. The bank can expand its customer base by providing excellent services to its customers.
2. The bank can increase its customer base by expanding its bank branches across the city.
3. The bank can come up with innovative financial products, such as low rate loan schemes to attract customers.

Threats

The threats in the SWOT Analysis of Yorkshire Bank are as mentioned:

1. The bank faces default risk, due to counter party defaulting on their obligations towards the bank.
2. The bank faces interest rate risk due to movement of market rates against the bank.
3. The bank faces risks due to movement of foreign exchange rates against the bank.

Yorkshire Bank Competition
Competitors

Below are the top 3 Yorkshire Bank competitors:

1. UBS
2.Barclays
3.Standard Chartered

The brandguide table above concludes the Yorkshire Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yorkshire Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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