Swinton Colonnade SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1076

SWOT Analysis of Swinton Colonnade with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swinton Colonnade

Parent Company

Swinton Group Ltd




Banking & Financial Services

Tagline/ Slogan



Customized insurance policies at low cost with many cash back offers

Swinton Colonnade STP


Car, home, life and pet insurance

Target Group

Individuals, SME’s and large businesses


Flexible range of standard and specialist insurance policies for a wide range of individuals and businesses

Swinton Colonnade SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swinton Colonnade :

1. Offers a wide range of insurance products; from car to home, bike to van, commercial to taxi insurance, plus services like breakdown cover

2.  Founder’s own personal experience goes a long way in getting the customers a great deal

3. Varied cash back offers on the chosen insurance policy

4. Lowest price Car insurance with special attention given to young drivers as well

5. Specialist team that has the knowledge and experience to help people find a cover that suits their needs

6. Insurance provided for cars that are even not registered in UK


1. Low cost model might not always be sustainable

2. Open to public abuse, which is a concern

3. Need to enhance its customer service process


1. Can seek more investment opportunities and expand globally as it has been doing in the past

2. Introduce more products and services as per the changing customer needs

3. Cash back offers can be molded as per the customers’ preferences thus benefitting everybody


1. Many new small players and competition from existing firms
2. Increasing awareness among customers and clients

Swinton Colonnade Competition


Below are the 3 main Swinton Colonnade competitors :

1.Premier Insurance

2.Insure Risk Ltd.
3.Towergate Insurance


The brandguide table above concludes the Swinton Colonnade SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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