Travel Guard SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2818

SWOT Analysis of Travel Guard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Travel Guard

Parent Company

Travel Guard




Banking & Financial Services

Tagline/ Slogan

Get Travel insurance the way you want it!


Committed to providing products and services that will exceed expectation

Travel Guard STP


Travel insurance, assistance and emergency travel service plans

Target Group

Affordable Individuals, Families and Groups


Valuable coverage that travels with the customer

Travel Guard SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Travel Guard. Strengths are:

1. America’s leading provider of travel insurance and assistance programs

2. Specialized in providing innovative travel insurance, assistance and emergency travel service plans for millions of travelers and thousands of companies throughout the world

3. Their comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry

4. Has a global presence with worldwide assistance centers

5. Different plans (Gold, Platinum) to suit different set of customers

6. Gives generous service warranty of returning the refund if the customer is not satisfied thus proving its commitment to the customer

7. Provides 24/7-customer service with a personal touch through its World Service Center

8. Travel Guard’s global reach, service quality and proven operational capabilities allow travelers to receive best-in-class care


Here are the weaknesses of Travel Guard :

1. Does not offer a missed connection benefit

2. travel benefits are average when compared to other travel insurance policies


Following are the Opportunities of Travel Guard :

1. Can make the customers more aware about having a travel insurance

2. Have tie-ups with travel agencies and companies

3. More geographic reach can help increase the brand awareness


The threats of Travel Guard are as mentioned :

1. Many new and small players in the travel insurance segment
2. Customers might take advantage of the service warranty provided

3. Unfavorable financial sector dynamics and fluctuating currencies

Travel Guard Competition


Below are the 2 main Travel Guard competitors :

1. Travel Safe
2. Travel Ex


The brandguide table above concludes the Travel Guard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Travel Guard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: