SWOT Analysis of Travel Guard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Travel Guard |
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Parent Company |
Travel Guard |
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Category |
Insurance |
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Sector |
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Tagline/ Slogan |
Get Travel insurance the way you want it! |
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USP |
Committed to providing products and services that will exceed expectation |
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Travel Guard STP |
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Segment |
Travel insurance, assistance and emergency travel service plans |
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Target Group |
Affordable Individuals, Families and Groups |
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Positioning |
Valuable coverage that travels with the customer |
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Travel Guard SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Travel Guard : 1. America’s leading provider of travel insurance and assistance programs 2. Specialized in providing innovative travel insurance, assistance and emergency travel service plans for millions of travelers and thousands of companies throughout the world 3. Their comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry 4. Has a global presence with worldwide assistance centers 5. Different plans (Gold, Platinum) to suit different set of customers 6. Gives generous service warranty of returning the refund if the customer is not satisfied thus proving its commitment to the customer 7. Provides 24/7-customer service with a personal touch through its World Service Center 8. Travel Guard’s global reach, service quality and proven operational capabilities allow travelers to receive best-in-class care |
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Weaknesses |
1. Does not offer a missed connection benefit 2. travel benefits are average when compared to other travel insurance policies |
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Opportunities |
1. Can make the customers more aware about having a travel insurance 2. Have tie-ups with travel agencies and companies 3. More geographic reach can help increase the brand awareness |
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Threats |
1. Many new and small players in the travel insurance segment 3. Unfavorable financial sector dynamics and fluctuating currencies |
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Travel Guard Competition |
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Competitors |
Below are the 2 main Travel Guard competitors : 1. Travel Safe |
The brandguide table above concludes the Travel Guard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Travel Guard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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