Travel Guard SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Travel Guard analyses the brand by its strengths, weaknesses, opportunities & threats. In Travel Guard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Travel Guard to benchmark its business & performance as compared to the competitors. Travel Guard is one of the leading brands in the banking & financial services sector.

The table below lists the Travel Guard SWOT (Strengths, Weaknesses, Opportunities, Threats), top Travel Guard competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Travel Guard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Travel Guard Brand Analysis
Parent Company

Travel Guard




Banking & Financial Services

Tagline/ Slogan

Get Travel insurance the way you want it!


Committed to providing products and services that will exceed expectation

Travel Guard STP

Travel insurance, assistance and emergency travel service plans

Target Group

Affordable Individuals, Families and Groups


Valuable coverage that travels with the customer

SWOT Analysis of Travel Guard
Travel Guard Strengths

Below are the Strengths in the SWOT Analysis of Travel Guard:

1. America’s leading provider of travel insurance and assistance programs

2. Specialized in providing innovative travel insurance, assistance and emergency travel service plans for millions of travelers and thousands of companies throughout the world

3. Their comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry

4. Has a global presence with worldwide assistance centers

5. Different plans (Gold, Platinum) to suit different set of customers

6. Gives generous service warranty of returning the refund if the customer is not satisfied thus proving its commitment to the customer

7. Provides 24/7-customer service with a personal touch through its World Service Center

8. Travel Guard’s global reach, service quality and proven operational capabilities allow travelers to receive best-in-class care

Travel Guard Weaknesses

Here are the weaknesses in the Travel Guard SWOT Analysis:

1. Does not offer a missed connection benefit

2. travel benefits are average when compared to other travel insurance policies

Travel Guard Opportunities

Following are the Opportunities in Travel Guard SWOT Analysis:

1. Can make the customers more aware about having a travel insurance

2. Have tie-ups with travel agencies and companies

3. More geographic reach can help increase the brand awareness

Travel Guard Threats

The threats in the SWOT Analysis of Travel Guard are as mentioned:

1. Many new and small players in the travel insurance segment
2. Customers might take advantage of the service warranty provided

3. Unfavorable financial sector dynamics and fluctuating currencies

Travel Guard Competition
Travel Guard Competitors

Below are the top 2 competitors of Travel Guard:

1. Travel Safe
2. Travel Ex


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Travel Guard. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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